Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Plaud: AI note-taking platform that records conversations and meetings, then transcribes them and generates summaries and action items, via dedicated hardware recorders and a desktop/mobile app. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Plaud when capturing action items and decisions from conversations matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI note-taking platform that records conversations and meetings, then transcribes them and generates summaries and action items, via dedicated hardware recorders and a desktop/mobile app.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Plaud is an AI note-taking platform that turns conversations and meetings into transcripts, structured summaries, and action items. It pairs dedicated hardware recorders (Plaud Note, Note Pro, and the NotePin wearables) with iOS, Android, Windows, macOS, and web apps. Its desktop app captures audio natively from online meetings in Zoom, Google Meet, and Microsoft Teams (and other conferencing apps) without joining as a bot, and can auto-detect when a meeting starts. Plaud transcribes in 112+ languages and offers 10,000+ summary templates. The Starter (free) plan includes 300 transcription minutes per month. Paid tiers add the "Ask Plaud" natural-language search across recordings plus Zapier, Google Calendar, and a beta MCP server integration. Plaud states it holds ISO 27001/27701, SOC 2, GDPR, and HIPAA compliance, and describes itself as trusted by over 2 million users globally.
Best suited for
Attention is a free tier with paid upgrades (freemium); Plaud is from $0/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Plaud |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | AI transcription |
| Standout feature | Transcription in 100+ languages | Meeting summaries & action items |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Online meeting capture |
| Integrations | AI sales agents for follow-ups and next-step automation | Ask Plaud search |
| Languages & capture | CRM auto-update to reduce manual data entry | Summary templates |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | AI transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Plaud
Choose Plaud if you need recording and summarizing in-person and online meetings — strengths include free starter plan includes 300 transcription minutes per month.
Attention
Plaud
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Plaud is strong for recording and summarizing in-person and online meetings. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Plaud is from $0/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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