Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. People.ai: Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and People.ai when giving revenue leaders visibility into buyer and seller engagement matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
People.ai is an enterprise revenue intelligence and RevOps platform built for B2B sales organizations with complex, multi-stakeholder deal cycles. Its core function is automated activity capture: the platform ingests go-to-market signals across emails, calendar events, calls, and meetings, then matches that activity to the right opportunities, accounts, and contacts inside CRM systems such as Salesforce. This removes much of the manual data entry sales reps would otherwise perform and gives revenue leaders a more complete view of buyer and seller engagement. On top of the captured data, People.ai layers analytics for deal scoring, account and relationship mapping, engagement scoring, and methodology operationalization (for example MEDDIC), plus a generative assistant for surfacing answers about deals and accounts. PeopleGlass, a spreadsheet-style interface, lets teams update CRM records in bulk. The platform is primarily aimed at mid-market and enterprise revenue, sales operations, and marketing teams that need reliable activity data feeding their forecasting and pipeline reviews rather than individual users seeking a lightweight notetaker. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); People.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | People.ai |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Automated activity capture across email, calendar, calls, and meetings |
| Standout feature | Transcription in 100+ languages | CRM data syncing and enrichment (Salesforce and other CRMs) |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Account and relationship mapping for complex deals |
| Integrations | AI sales agents for follow-ups and next-step automation | Deal and opportunity health scoring |
| Languages & capture | CRM auto-update to reduce manual data entry | Generative AI assistant for querying deal and account data |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | PeopleGlass spreadsheet-style CRM editing interface |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
People.ai
Choose People.ai if you need automating crm activity logging for enterprise sales teams — strengths include reduces manual crm data entry by capturing activity automatically.
Attention
People.ai
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while People.ai is strong for automating crm activity logging for enterprise sales teams. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and People.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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