Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Parabol: Free, open-source agile meeting tool for retrospectives, sprint poker, and standups with automated meeting summaries and AI topic grouping. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Parabol when facilitating sprint poker estimation sessions matters most. Run both through a week of actual calls to see which suits your workflow.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Free, open-source agile meeting tool for retrospectives, sprint poker, and standups with automated meeting summaries and AI topic grouping.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Parabol is a free, open-source platform built for facilitating agile meetings, with a particular focus on sprint retrospectives alongside estimation (sprint poker) and team check-ins. Its retrospective experience follows a structured reflect, group, vote, discuss, and action workflow compatible with popular formats like Start/Stop/Continue, 4Ls, and Mad/Sad/Glad, plus custom templates. Facilitators get multiplayer drag-and-drop cards, live task editing, timers, dynamic agenda items, discussion threads, emoji reactions, and a large library of retrospective formats and icebreaker questions. At the end of each retro, Parabol automatically generates a meeting summary that rolls up notes and tasks, posts them to a team timeline, and delivers them to attendees via email or Slack so next steps are clear. Its AI capabilities include automatic naming of grouped card clusters and AI topic summaries to speed up synthesis during retros. Parabol integrates with Jira, GitHub, GitLab, Slack, and Mattermost, and because the codebase is publicly available on GitHub, teams can self-host or review how it works. It is used by hundreds of thousands of people across distributed and remote teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Parabol is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Parabol |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Structured retrospective workflow (reflect, group, vote, discuss, action) |
| Standout feature | Transcription in 100+ languages | Automated meeting summaries delivered via email and Slack |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | AI auto-naming of grouped cards and AI topic summaries |
| Integrations | AI sales agents for follow-ups and next-step automation | Sprint poker estimation and team standup/check-in templates |
| Languages & capture | CRM auto-update to reduce manual data entry | Large library of retrospective formats and icebreaker questions |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Integrations with Jira, GitHub, GitLab, Slack, and Mattermost |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Parabol
Choose Parabol if you need running sprint retrospectives for remote and distributed agile teams — strengths include free and open-source with the option to self-host.
Attention
Parabol
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Parabol is strong for running sprint retrospectives for remote and distributed agile teams. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Parabol is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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