Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Owll: AI meeting assistant that records and transcribes calls and meetings into summaries and prioritized action items. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Owll when capturing in-person meetings on a phone or watch matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI meeting assistant that records and transcribes calls and meetings into summaries and prioritized action items.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Owll is an AI meeting assistant that records and transcribes meetings and other audio and turns them into organized summaries and action items. It supports real-time transcription on Zoom, Google Meet, and Microsoft Teams, and can record meetings live or process recordings after the fact, along with phone recordings and other audio sources. After transcription, Owll generates automated summaries, extracts action items, applies priority tags, and converts transcripts into structured smart notes that users can review and share. The product is available across platforms, with iOS and Android mobile apps that include Apple Watch support, plus web-based access and cloud storage for recordings and summaries, making it usable both at a desk and on the move for in-person capture. Owll is aimed at professionals and teams who attend frequent virtual or in-person meetings and want a single place to capture conversations, retrieve decisions, and follow up on tasks without manual note-taking. Its mobile-first design makes it suitable for capturing both online calls and face-to-face discussions. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Owll is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Owll |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Real-time transcription for Zoom, Google Meet, and Microsoft Teams |
| Standout feature | Transcription in 100+ languages | Live or post-call recording, plus phone and other audio sources |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Automated summaries with extracted, priority-tagged action items |
| Integrations | AI sales agents for follow-ups and next-step automation | iOS and Android apps with Apple Watch support |
| Languages & capture | CRM auto-update to reduce manual data entry | Web access with cloud storage for recordings and summaries |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Conversion of transcripts into structured smart notes |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Owll
Choose Owll if you need transcribing and summarizing virtual meetings on zoom or teams — strengths include works across major video meeting platforms and mobile.
Attention
Owll
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Owll is strong for transcribing and summarizing virtual meetings on zoom or teams. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Owll is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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