Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. oTranscribe: A free, open-source web app that eases manual transcription of recorded interviews by integrating media playback controls beside a text editor. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and oTranscribe when academic and qualitative researchers transcribing fieldwork or oral-history recordings matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
A free, open-source web app that eases manual transcription of recorded interviews by integrating media playback controls beside a text editor.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
oTranscribe is a free, open-source (MIT license) web app, created by Elliot Bentley and maintained by the MuckRock Foundation, that takes the pain out of transcribing recorded interviews. It runs in the browser on desktop computers and places an integrated audio or video player alongside a text editor, so you can pause, rewind, and fast-forward your recording using keyboard shortcuts without taking your hands off the keys or switching between apps. It is built for journalists, researchers, oral historians, and students who type up interviews and recordings themselves. Rather than using automatic speech recognition, oTranscribe assists manual transcription: you listen and type, inserting interactive timestamps (Ctrl+J) that you can click to jump back to that moment in the media. Your transcript autosaves to the browser's local storage, and audio files never leave your computer, keeping work private. Finished transcripts can be exported to Markdown, plain text, or oTranscribe's own .otr format, or sent to Google Drive. Rich-text formatting and adjustable playback speed are supported.
Best suited for
Attention is a free tier with paid upgrades (freemium); oTranscribe is open source (open source). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | oTranscribe |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Integrated audio/video player next to the transcript editor |
| Standout feature | Transcription in 100+ languages | Keyboard shortcuts to pause, rewind, fast-forward, and adjust playback speed without leaving the keyboard |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Clickable interactive timestamps that jump to the matching point in the media |
| Integrations | AI sales agents for follow-ups and next-step automation | Automatic saving to browser local storage with transcript history backups |
| Languages & capture | CRM auto-update to reduce manual data entry | Export to Markdown, plain text, .otr format, or send to Google Drive |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Local, private processing - audio and transcript never leave the user's computer |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
oTranscribe
Choose oTranscribe if you need journalists typing up recorded interviews for articles — strengths include completely free and open source under the mit license.
Attention
oTranscribe
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while oTranscribe is strong for journalists typing up recorded interviews for articles. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and oTranscribe is open source. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
More head-to-head comparisons involving Attention and oTranscribe.
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