Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Notica: A mobile-first AI meeting assistant that records, transcribes, and summarizes meetings with action items, calendar sync, and an AI chat over past notes. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Notica when letting a bot join and record calls when the user cannot attend matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
A mobile-first AI meeting assistant that records, transcribes, and summarizes meetings with action items, calendar sync, and an AI chat over past notes.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Notica is a mobile-first AI meeting assistant that records, transcribes, and summarizes meetings, surfacing key points and structured action items along with searchable notes. Built natively for iOS first, it is designed for professionals who meet on the go and want a fast mobile workflow, including instant AI summaries and an AI chat interface that lets users ask questions about their past meeting notes directly from a phone. Notica can capture audio from online meetings on platforms such as Zoom, Google Meet, and Microsoft Teams as well as in-person conversations, and an auto bot-join capability lets it join calls, record the conversation, and capture key points even when the user is away. It also processes pre-recorded audio files into transcripts and summaries, integrates with Google Calendar, and supports multiple languages. The app is developed by Apero Technologies Group, runs across iOS, iPadOS, macOS, visionOS, and watchOS with web access, and references security measures including TLS encryption in transit and AES-256 encryption at rest. It is offered with a free trial on iOS and the web. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Notica is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Notica |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Records, transcribes, and summarizes meetings with key points and action items |
| Standout feature | Transcription in 100+ languages | Auto bot-join to capture Zoom, Google Meet, and Microsoft Teams calls |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | AI chat to query past meeting notes |
| Integrations | AI sales agents for follow-ups and next-step automation | Audio file upload for transcript and summary generation |
| Languages & capture | CRM auto-update to reduce manual data entry | Google Calendar sync and multi-language support |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Native apps across iOS, iPad, Mac, and web with encryption in transit and at rest |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Notica
Choose Notica if you need capturing and summarizing meetings from a phone while on the move — strengths include mobile-first workflow optimized for users who meet on the go.
Attention
Notica
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Notica is strong for capturing and summarizing meetings from a phone while on the move. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Notica is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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