Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Notably: Notably is an AI-powered qualitative research platform that transcribes interview recordings and analyzes notes, transcripts, and other research data into themes and insights. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Notably when synthesizing qualitative data into themes and insights for market research and agencies matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Notably is an AI-powered qualitative research platform that transcribes interview recordings and analyzes notes, transcripts, and other research data into themes and insights.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Notably is an end-to-end qualitative research platform built for analyzing and synthesizing research data rather than capturing live meetings. Teams import diverse inputs—video and audio interview recordings, written notes, usability test recordings, and survey exports—into a centralized research repository. Its interview transcription feature imports cloud recordings and transcribes video and audio so researchers can analyze the spoken content. Notably's AI then automates much of the synthesis: it generates highlights and tags, surfaces themes, produces insight summaries, and can run sentiment analysis across an entire study. A library of customizable AI templates supports stages of the research process, from thematic analysis to persona creation, user journeys, and reporting with AI-generated visuals. Notably is aimed at UX and product researchers, market researchers, agencies, design strategists, academics, and consultants who already have collected data and want faster time-to-insight. Notably does not recruit participants, run surveys, or conduct interviews itself; it focuses on analysis and the research repository. It is a web-based, end-user SaaS product.
Best suited for
Attention is a free tier with paid upgrades (freemium); Notably is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Notably |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Interview transcription from imported video and audio recordings |
| Standout feature | Transcription in 100+ languages | AI-generated highlights and tags on transcripts |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Automatic theme extraction and insight summaries |
| Integrations | AI sales agents for follow-ups and next-step automation | Sentiment analysis across an entire study |
| Languages & capture | CRM auto-update to reduce manual data entry | Customizable AI research templates (thematic analysis, personas, journeys) |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Centralized qualitative research repository with interactive reports |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Notably
Choose Notably if you need transcribing and analyzing user interview recordings for ux and product research — strengths include strong ai automation reduces manual tagging and synthesis time.
Attention
Notably
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Notably is strong for transcribing and analyzing user interview recordings for ux and product research. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Notably is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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