Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Nimitai: An AI conversation-intelligence copilot for B2B sales teams that researches prospects, briefs reps, and delivers real-time coaching during calls. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Nimitai when preparing reps with research and briefings before customer meetings matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
An AI conversation-intelligence copilot for B2B sales teams that researches prospects, briefs reps, and delivers real-time coaching during calls.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Nimitai is an AI meeting-intelligence and conversation-analytics platform built specifically for B2B sales teams at startups and growth-stage companies. It is structured around specialized functions: a research step that pulls prospect intelligence before a call, a preparation step that generates pre-call briefings with talking points and deal context, and a live copilot that delivers real-time coaching during the meeting. Nimitai captures calls through a lightweight Chrome extension that works with Zoom, Google Meet, and Microsoft Teams without requiring a separate bot to join the call. During a live conversation it records and analyzes audio and engagement signals, surfaces coaching cues, flags unaddressed objections, detects shifts in buyer interest, and highlights deal-risk signals so reps can adjust in the moment. After the call it generates structured scorecards and call summaries and can sync them to CRMs such as Salesforce, HubSpot, and Pipedrive, reducing manual data entry. It is aimed at sales organizations that want both real-time selling assistance and post-call analytics in a single tool, positioned as an option for smaller revenue teams. The platform is operating and accepting B2B sales teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Nimitai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Nimitai |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Pre-call prospect research and preparation briefings |
| Standout feature | Transcription in 100+ languages | Real-time coaching cues and objection alerts during live calls |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Bot-free capture via a Chrome extension for Zoom, Meet, and Teams |
| Integrations | AI sales agents for follow-ups and next-step automation | Buying-signal and deal-risk detection during conversations |
| Languages & capture | CRM auto-update to reduce manual data entry | Structured post-call scorecards and summaries |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | CRM sync to Salesforce, HubSpot, and Pipedrive |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Nimitai
Choose Nimitai if you need coaching sales reps in real time during discovery and demo calls — strengths include combines pre-call prep, live coaching, and post-call analytics in one tool.
Attention
Nimitai
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Nimitai is strong for coaching sales reps in real time during discovery and demo calls. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Nimitai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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