Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Much Better AI: Generative-AI sales training platform where reps practice realistic conversations with virtual clients and get instant coaching. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Much Better AI when rolling out new messaging and certifying reps before live customer calls matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Generative-AI sales training platform where reps practice realistic conversations with virtual clients and get instant coaching.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Much Better AI is a generative-AI sales training platform that helps revenue teams build selling skills through realistic, simulated practice and automated coaching. Sales reps practice authentic conversations with AI-powered virtual clients across scenarios such as cold calls, discovery calls, objection handling, demo booking, and product demos, with sessions tailored to specific industries, use cases, and goals. The platform provides instant coaching feedback during and after practice, plus skills-mapping dashboards that diagnose team strengths and improvement areas and manager dashboards for tracking progress. Because practice is unlimited and on demand, reps can rehearse the specific call types their role requires without scheduling conflicts or relying on a manager to play the buyer, which the company positions as a way to shorten ramp time for new hires. Much Better AI also supports customized onboarding flows, certification gates before reps engage real customers, and multilingual scenarios. The company has raised funding from investors including Educapital, Antler, and Astorya, employs a team in the dozens, and lists customers across insurance, finance, healthcare, telecom, and retail, including large enterprises. It is an active product operating in 2026. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Much Better AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Much Better AI |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | AI roleplay simulations with realistic virtual clients |
| Standout feature | Transcription in 100+ languages | Instant coaching feedback during and after practice |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Skills-mapping dashboards diagnosing team strengths and gaps |
| Integrations | AI sales agents for follow-ups and next-step automation | Manager dashboards for progress tracking |
| Languages & capture | CRM auto-update to reduce manual data entry | Customized onboarding and certification gates |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Multilingual practice scenarios |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Much Better AI
Choose Much Better AI if you need ramping new sales hires faster with repeatable practice scenarios — strengths include unlimited on-demand practice without needing a manager to roleplay.
Attention
Much Better AI
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Much Better AI is strong for ramping new sales hires faster with repeatable practice scenarios. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Much Better AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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