Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Maestra: AI platform for transcription, subtitles, dubbing, and live captioning across many languages. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Maestra when adding live captions to webinars, streams, and meetings matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI platform for transcription, subtitles, dubbing, and live captioning across many languages.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Maestra is an AI-powered media platform that provides transcription, subtitling, translation, and dubbing for audio and video content, both on demand and in real time. For transcription, users upload audio or video and Maestra produces speech-to-text output with features such as speaker detection, punctuation, and timestamps. The platform can auto-generate subtitles and captions, which users can edit, style, and export in multiple formats, and it can translate that text across a large set of languages. Maestra also offers live transcription for meetings, webinars, and streams, with stated integrations for platforms including Zoom and Microsoft Teams, as well as live production tools. This makes it usable both as a post-production transcription and captioning service and as a real-time captioning layer over live sessions. Maestra is aimed at media companies, content creators, marketers, and organizations that need multilingual transcripts, subtitles, and captions, and that may also want real-time captioning for live events and meetings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Maestra is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Maestra |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | AI transcription with speaker detection, punctuation, and timestamps |
| Standout feature | Transcription in 100+ languages | Automatic subtitle and caption generation with editing tools |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Translation of transcripts and subtitles across many languages |
| Integrations | AI sales agents for follow-ups and next-step automation | Real-time live transcription for meetings, webinars, and streams |
| Languages & capture | CRM auto-update to reduce manual data entry | Integrations with live and meeting platforms such as Zoom and Microsoft Teams |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | AI transcription with speaker detection, punctuation, and timestamps |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Maestra
Choose Maestra if you need generating multilingual subtitles for video content — strengths include covers both on-demand and real-time transcription needs.
Attention
Maestra
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Maestra is strong for generating multilingual subtitles for video content. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Maestra is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
More head-to-head comparisons involving Attention and Maestra.
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