Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. MacWhisper: Native macOS transcription app from Amsterdam-based Goodsnooze that records and transcribes meetings locally using Whisper, with no cloud upload. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and MacWhisper when journalists and researchers transcribing recorded interviews matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Native macOS transcription app from Amsterdam-based Goodsnooze that records and transcribes meetings locally using Whisper, with no cloud upload.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
MacWhisper is a native macOS (and iOS) transcription app built by indie developer Jordi Bruin under his Amsterdam-based studio Goodsnooze. It uses OpenAI's Whisper models (and NVIDIA Parakeet) to turn audio and video into editable text directly on the user's device, so recordings never need to be sent to the cloud. Beyond transcribing existing files, MacWhisper can record and transcribe meetings from conferencing apps such as Zoom, Teams, Webex, Skype, Chime, and Discord, as well as system audio and microphone input, making it practical as a meeting transcription tool. It supports more than 100 languages and offers features like batch transcription, speaker grouping, search, and real-time dictation. Because all processing happens locally, it appeals to users with privacy and confidentiality requirements who prefer not to route sensitive conversations through third-party servers. The company is independently funded and has not been acquired. MacWhisper is distributed through its own website and the Mac App Store, with a free tier for basic offline transcription and paid options for advanced capabilities. It is best for Mac users who want a fast, private, on-device way to transcribe meetings and recordings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); MacWhisper is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | MacWhisper |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | On-device transcription using Whisper and NVIDIA Parakeet |
| Standout feature | Transcription in 100+ languages | Records system audio from Zoom, Teams, Webex, and other apps |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Supports 100+ languages |
| Integrations | AI sales agents for follow-ups and next-step automation | Batch transcription and speaker grouping |
| Languages & capture | CRM auto-update to reduce manual data entry | Real-time dictation |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Available on macOS and iOS |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
MacWhisper
Choose MacWhisper if you need mac users transcribing zoom or teams meetings privately on-device — strengths include all processing stays local, supporting privacy and confidentiality.
Attention
MacWhisper
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while MacWhisper is strong for mac users transcribing zoom or teams meetings privately on-device. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and MacWhisper is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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