Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Listen Labs: Enterprise AI customer research platform that recruits participants, runs AI-moderated interviews, and delivers executive-ready insight reports. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Listen Labs when enterprise concept and prototype testing with recruited participants matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Enterprise AI customer research platform that recruits participants, runs AI-moderated interviews, and delivers executive-ready insight reports.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Listen Labs is an AI-first customer research platform that automates the qualitative research workflow end to end, from study design and participant recruitment through AI-moderated interviews to insight delivery. Its AI interviewer conducts personalized, in-depth conversations with each participant, asking follow-up questions and understanding context without a human moderator, and the platform supports video, audio, and text formats in 100-plus languages with automatic translation and transcription. Studies can incorporate stimuli such as videos, images, and Figma prototypes, and recruitment draws on a global network of tens of millions of qualified participants, with the option to integrate existing recruitment providers or bring your own audience. Once interviews complete, Listen Labs automatically packages results into executive-ready outputs, surfacing key themes and takeaways, generating personas, and producing highlight reels and slide decks, with turnaround measured in hours rather than the weeks typical of traditional research. The company is venture-backed and reports use by large consumer and technology brands, positioning the platform for enterprises looking to replace or supplement surveys and traditional market research with scalable AI-led interviews. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Listen Labs is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Listen Labs |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | AI interviewer running personalized video, audio, and text interviews |
| Standout feature | Transcription in 100+ languages | Global participant recruitment with bring-your-own-audience option |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Stimulus testing with videos, images, and Figma prototypes |
| Integrations | AI sales agents for follow-ups and next-step automation | Automated key themes, takeaways, and persona generation |
| Languages & capture | CRM auto-update to reduce manual data entry | Executive-ready reports with highlight reels and slide decks |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Support for 100+ languages with translation and transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Listen Labs
Choose Listen Labs if you need replacing or supplementing surveys with scalable ai-led customer interviews — strengths include end-to-end automation from recruitment to executive-ready deliverables.
Attention
Listen Labs
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Listen Labs is strong for replacing or supplementing surveys with scalable ai-led customer interviews. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Listen Labs is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
More head-to-head comparisons involving Attention and Listen Labs.
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