Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Krisp: AI noise cancellation plus meeting recording, notes and action items The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Krisp when clear audio for remote and call-center teams matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI noise cancellation plus meeting recording, notes and action items
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Krisp removes background noise, background voices, and echo at the device level, so it works across Zoom, Google Meet, Microsoft Teams, and virtually any conferencing or calling app. Beyond noise cancellation, paid plans add unlimited AI meeting notes, transcription, recording, and accent conversion. The free plan covers 60 minutes of noise cancellation per day; AI meeting notes come with a 7-day trial and then require a paid plan.
Best suited for
Attention is a free tier with paid upgrades (freemium); Krisp is from $8/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Krisp |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | AI noise cancellation |
| Standout feature | Transcription in 100+ languages | AI meeting notes |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Transcription |
| Integrations | AI sales agents for follow-ups and next-step automation | Accent conversion |
| Languages & capture | CRM auto-update to reduce manual data entry | AI noise cancellation |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | AI meeting notes |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Krisp
Choose Krisp if you need removing background noise on calls — strengths include best-in-class ai noise, voice, and echo cancellation.
Attention
Krisp
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Krisp is strong for removing background noise on calls. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Krisp is from $8/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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