Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Knovvu Analytics (SESTEK): Knovvu Analytics by SESTEK is an enterprise speech-and-text analytics platform that transcribes and analyzes 100% of customer voice and digital interactions for contact centers. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Knovvu Analytics (SESTEK) when real-time compliance and quality monitoring with instant supervisor alerts matters most. Run both through a week of actual calls to see which suits your workflow.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Knovvu Analytics by SESTEK is an enterprise speech-and-text analytics platform that transcribes and analyzes 100% of customer voice and digital interactions for contact centers.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Knovvu Analytics is the conversational analytics product from SESTEK, a conversational-automation company with over 20 years of experience that is now part of UNIFONIC. It captures contact-center interactions and uses SESTEK's own speech recognition engine (reported >97% accuracy) to transcribe voice calls into text, then applies AI to analyze conversations at scale. Core capabilities include speaker diarization, multilingual identification, automatic topic categorization, sentiment analysis, and root-cause discovery across thousands of voice- and text-based interactions. Real-time features detect prohibited words, urgent inquiries, and compliance issues, sending instant supervisor notifications and API-triggered actions. It pairs with SESTEK's Automated Quality Management for objective agent scoring and script-adherence monitoring. The platform integrates with contact-center systems such as Five9, Genesys, and Avaya, and offers HTTP/REST, MRCP, and WebSocket integration methods. Its containerized architecture supports both cloud and on-premises deployment. It is built for enterprise contact centers in banking, insurance, telecom, and e-commerce, serving customers including ING Bank, DHL, Vodafone, and Carrefour.
Best suited for
Attention is a free tier with paid upgrades (freemium); Knovvu Analytics (SESTEK) is custom pricing (contact sales). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Knovvu Analytics (SESTEK) |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Speech-to-text transcription of voice interactions with reported >97% accuracy |
| Standout feature | Transcription in 100+ languages | Speaker diarization and multilingual speaker identification |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | AI-driven sentiment analysis and emotion detection |
| Integrations | AI sales agents for follow-ups and next-step automation | Automatic topic categorization and trend/root-cause analysis |
| Languages & capture | CRM auto-update to reduce manual data entry | Real-time alerts for prohibited words, urgent inquiries, and compliance issues |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Automated quality management with objective agent scoring and script-adherence monitoring |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Knovvu Analytics (SESTEK)
Choose Knovvu Analytics (SESTEK) if you need transcribing and analyzing 100% of customer service calls to surface trends and root causes — strengths include analyzes 100% of interactions rather than a sampled subset.
Attention
Knovvu Analytics (SESTEK)
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Knovvu Analytics (SESTEK) is strong for transcribing and analyzing 100% of customer service calls to surface trends and root causes. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Knovvu Analytics (SESTEK) is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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