Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Klu: AI meeting notetaker and automation platform that records, transcribes, and summarizes meetings, then logs outcomes and action items to CRMs and team tools. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Klu when teams that want meeting follow-ups auto-assigned and routed into slack or notion matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI meeting notetaker and automation platform that records, transcribes, and summarizes meetings, then logs outcomes and action items to CRMs and team tools.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Klu (klu.so) is an AI meeting assistant that positions itself as a meeting automation platform for modern teams rather than a transcription-only tool. It captures meetings through a browser extension that can auto-join calls, a Mac desktop app, and offline capture for in-person conversations. During and after a meeting, Klu produces a transcript with speaker recognition, generates bullet-point summaries, surfaces action items, and supports custom note sections, alongside a smart-search and Ask AI capability for retrieving details from past conversations. A Deep Dive feature lets users ask questions that span multiple meetings, such as what was committed to with a particular account over a period of time. On the workflow side, Klu detects follow-ups, assigns them to owners with deadlines, and can push them into tools like Slack and Notion. For CRM users, Klu logs meeting outcomes to HubSpot, Salesforce, and Pipedrive on the relevant record, and connects to additional CRMs such as Attio and Affinity through Zapier, helping keep deals and accounts current without manual data entry. It maintains comparison pages against established notetakers and supports multilingual transcription. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Klu is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Klu |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Browser extension auto-join, Mac desktop app, and offline in-person capture |
| Standout feature | Transcription in 100+ languages | Real-time transcription with speaker recognition and multilingual support |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | AI-generated bullet-point summaries, action items, and custom note sections |
| Integrations | AI sales agents for follow-ups and next-step automation | Follow-up detection with owner assignment and deadlines, pushed to Slack or Notion |
| Languages & capture | CRM auto-update to reduce manual data entry | CRM logging to HubSpot, Salesforce, and Pipedrive; Attio/Affinity via Zapier |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Cross-meeting Deep Dive and Ask AI search across past meetings |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Klu
Choose Klu if you need sales teams keeping hubspot, salesforce, or pipedrive records updated after calls — strengths include combines meeting notes with follow-up assignment and crm logging in one tool.
Attention
Klu
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Klu is strong for sales teams keeping hubspot, salesforce, or pipedrive records updated after calls. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Klu is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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