Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Klang: Swedish AI meeting transcription and conversation-intelligence platform with EU-hosted, GDPR-aligned processing and its own European speech models. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Klang when documenting interviews and investigations where verified transcripts are required (legal, audit, insurance, research) matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Swedish AI meeting transcription and conversation-intelligence platform with EU-hosted, GDPR-aligned processing and its own European speech models.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Klang is an AI transcription and conversation-intelligence platform developed and operated by Klang AI AB, headquartered in Helsingborg, Sweden. The company positions itself as European AI built in Sweden, running its own models that are adapted to European data-protection requirements, with EU-based data storage options and per-user encryption. Klang captures meetings, interviews and conversations and turns them into searchable, structured records: it transcribes with speaker identification, supports manual error correction and advanced editing, and generates summaries, decision items and action items automatically. A daily-briefing capability surfaces patterns and insights drawn from multiple conversations, and the platform makes prior discussions searchable so teams can revisit decisions. Klang is available as a web application and mobile apps, and connects to a range of workplace tools including Slack, Zoom, Google Workspace and Microsoft Teams. It is marketed toward sectors that require verified transcripts and compliance documentation, such as insurance claims investigation, legal firms, audit teams, research institutions and social services. The product is actively operating in 2025/2026 with a published team and live web and mobile applications. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Klang is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Klang |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | High-precision transcription with automatic error correction and speaker identification |
| Standout feature | Transcription in 100+ languages | AI-generated summaries, decision items and action items |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Daily briefings highlighting patterns and insights across conversations |
| Integrations | AI sales agents for follow-ups and next-step automation | Searchable conversation history |
| Languages & capture | CRM auto-update to reduce manual data entry | Integrations with Slack, Zoom, Google Workspace and Microsoft Teams |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Web and mobile (iOS/Android) apps |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Klang
Choose Klang if you need transcribing and summarizing internal and client meetings for swedish and eu teams — strengths include european-built with its own models tuned to eu data-protection requirements.
Attention
Klang
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Klang is strong for transcribing and summarizing internal and client meetings for swedish and eu teams. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Klang is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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