Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. InnoCaption: InnoCaption is a real-time call and meeting captioning service for people with hearing loss, providing live captions for phone calls and video conferences via mobile apps and the web. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and InnoCaption when making and receiving captioned phone calls independently matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
InnoCaption is a real-time call and meeting captioning service for people with hearing loss, providing live captions for phone calls and video conferences via mobile apps and the web.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
InnoCaption is a captioning service built for deaf and hard-of-hearing users in the United States that displays real-time text of what others say during phone calls and video meetings. Users speak with their own voice and read captions generated either by live human stenographers or by automated speech recognition, switching between the two as needed. The mobile apps run on iOS and Android phones and tablets, and InnoCaption Web brings captioning to a browser. For virtual meetings, the InnoCaption Bot can join Zoom, Google Meet, Microsoft Teams, and Webex calls from a pasted meeting link, showing live captions with speaker identification; a dial-in method is also supported. Past call and meeting transcripts are saved and can be reviewed, emailed, or shared via a live-caption link that others open in any browser without logging in. The service is FCC-certified and funded through the federal Telecommunications Relay Services Fund. It is aimed at individuals with hearing loss who need accessible phone and meeting communication.
Best suited for
Attention is a free tier with paid upgrades (freemium); InnoCaption is free (free). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | InnoCaption |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Real-time captioning of phone calls and video meetings |
| Standout feature | Transcription in 100+ languages | Choice of live human stenographers or automated speech recognition |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | InnoCaption Bot joins Zoom, Google Meet, Microsoft Teams, and Webex with speaker identification |
| Integrations | AI sales agents for follow-ups and next-step automation | InnoCaption Web for captioning calls and meetings in a browser |
| Languages & capture | CRM auto-update to reduce manual data entry | Saved call and meeting transcripts that can be reviewed or emailed |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Shareable live-caption link viewable in any browser without login |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
InnoCaption
Choose InnoCaption if you need captioning work video meetings on zoom, teams, meet, or webex for hard-of-hearing participants — strengths include free to eligible users, funded by the fcc telecommunications relay services fund.
Attention
InnoCaption
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while InnoCaption is strong for captioning work video meetings on zoom, teams, meet, or webex for hard-of-hearing participants. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and InnoCaption is free. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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