Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. IceCubes: Bot-free Chrome and Edge extension that reads a meeting platform's own captions to transcribe and summarize Meet, Zoom, and Teams calls. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and IceCubes when sales reps who want call summaries automatically tied to crm records matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Bot-free Chrome and Edge extension that reads a meeting platform's own captions to transcribe and summarize Meet, Zoom, and Teams calls.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
IceCubes is an AI meeting assistant distributed as a browser extension for Chrome and Edge that captures meetings without sending a bot participant into the call. Instead of joining as a separate attendee, the extension reads the transcript directly from the conferencing platform's built-in closed-captioning service and maps speaker names from the meeting interface, then layers AI processing on top. It works with the web clients of Google Meet, Zoom, and Microsoft Teams, and supports additional platforms through web tab sharing. After a meeting, IceCubes produces AI summaries, extracts action items, and surfaces conversation insights, with custom 'Smart Tags' for pulling out specific information the user cares about. For revenue teams it adds sales-oriented features such as matching meetings to contacts, deals, and accounts in Salesforce and HubSpot, plus coaching and qualification frameworks. Because it relies on native captions rather than a visible recorder, it is positioned as avoiding the disruption and IT-policy friction of bot-based notetakers. The product is actively maintained, offers a free transcription tier without a credit card, and is operating in 2025-2026. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); IceCubes is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | IceCubes |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Chrome and Edge browser extensions |
| Standout feature | Transcription in 100+ languages | Bot-free capture by reading the platform's own closed captions |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Speaker identification mapped from the meeting UI |
| Integrations | AI sales agents for follow-ups and next-step automation | AI summaries, action items, and custom Smart Tags |
| Languages & capture | CRM auto-update to reduce manual data entry | Supports Google Meet, Zoom, and Microsoft Teams web clients |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | CRM matching to contacts, deals, and accounts in Salesforce and HubSpot |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
IceCubes
Choose IceCubes if you need teams that need notes without a bot joining due to it or compliance constraints — strengths include no visible recording bot, reducing meeting disruption and policy friction.
Attention
IceCubes
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while IceCubes is strong for teams that need notes without a bot joining due to it or compliance constraints. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and IceCubes is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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