Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. HiDock: AI note-taking hardware (docks, recorders, mini devices) paired with the HiNotes app to transcribe and summarize meetings. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and HiDock when capturing phone calls and bluetooth-earphone conversations for notes matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI note-taking hardware (docks, recorders, mini devices) paired with the HiNotes app to transcribe and summarize meetings.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
HiDock is a hardware-and-software brand built around capturing meeting audio and turning it into transcripts and summaries through its companion HiNotes service. The product line includes USB-C docking stations such as the H1E and the O1 meeting-room dock, the HiDock P1 voice recorder for Bluetooth earphones, and the P1 mini for capturing phone calls and in-person conversations. The devices capture two-way audio from video calls, phone calls, and face-to-face meetings, including a proprietary BlueCatch technology that records through standard Bluetooth earbuds. Captured audio is sent to HiNotes, which auto-transcribes it and generates AI summaries using tailored templates organized by profession, such as sales, engineering, HR, and education. HiDock markets unlimited AI transcription across many languages, and because recording happens on the device or dock rather than through a meeting bot, no extra participant needs to join the call. The approach suits people who hold in-person or mixed meetings and want a dedicated capture device rather than a browser bot. HiNotes is available as a mobile and web app that turns recordings into searchable, actionable notes. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); HiDock is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | HiDock |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Hardware capture devices (docks, recorders, phone-call mini) for video, phone, and in-person meetings |
| Standout feature | Transcription in 100+ languages | HiNotes companion app for transcription and AI summaries |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | BlueCatch recording through standard Bluetooth earphones |
| Integrations | AI sales agents for follow-ups and next-step automation | Profession-specific summary templates |
| Languages & capture | CRM auto-update to reduce manual data entry | Multi-language transcription support |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Bot-free capture that does not require others to join via an assistant |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
HiDock
Choose HiDock if you need recording and summarizing in-person and conference-room meetings — strengths include dedicated hardware works well for in-person and mixed meetings, not just web calls.
Attention
HiDock
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while HiDock is strong for recording and summarizing in-person and conference-room meetings. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and HiDock is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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