Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Fathom: AI meeting assistant with a generous free tier — unlimited recording and transcription plus instant AI summaries. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Fathom when sales teams using summary templates matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI meeting assistant with a generous free tier — unlimited recording and transcription plus instant AI summaries.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Fathom (fathom.ai) records, transcribes, and summarizes meetings across Zoom, Google Meet, and Microsoft Teams. Its free plan is unusually generous: unlimited recording and transcription with instant AI summaries. Paid plans add 15+ summary templates (BANT, Sandler, etc.), AI action items, CRM sync (HubSpot, Salesforce), and a bot-free capture option (beta on Mac).
Best suited for
Attention is a free tier with paid upgrades (freemium); Fathom is from $16/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Fathom |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Unlimited free recording |
| Standout feature | Transcription in 100+ languages | AI summary templates |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Bot-free option (Mac beta) |
| Integrations | AI sales agents for follow-ups and next-step automation | CRM sync |
| Languages & capture | CRM auto-update to reduce manual data entry | Unlimited free recording |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | AI summary templates |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Fathom
Choose Fathom if you need solo users and small teams wanting the most generous free recording — strengths include unlimited recording and transcription on the free plan.
Attention
Fathom
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Fathom is strong for solo users and small teams wanting the most generous free recording. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Fathom is from $16/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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