Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Equal Time: Meeting notes with speaking-time and inclusion analytics We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Equal Time when tracking speaking balance matters most. Run both through a week of actual calls to see which suits your workflow.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Meeting notes with speaking-time and inclusion analytics
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Equal Time is an AI meeting assistant that combines standard transcription and notes with a distinctive focus on participation and inclusion analytics. It records and transcribes meetings, generates summaries and action items, and additionally tracks talk-time and speaking balance so teams can see how participation is distributed across a call. This inclusion-oriented angle makes it useful for managers and facilitators who want more equitable meetings, in addition to the usual benefits of automatic notes. Equal Time works across common video platforms, makes notes searchable, and can share recaps with attendees. It also offers prompts and metrics intended to encourage balanced participation during meetings. Equal Time is typically adopted by teams and organizations that care about meeting culture and inclusion alongside documentation, and it differentiates itself from general notetakers by reporting on how people participate, not just what was said, which appeals to leaders trying to improve how their meetings run. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Equal Time is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Equal Time |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Recording and transcription |
| Standout feature | Transcription in 100+ languages | AI summaries and action items |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Talk-time and participation analytics |
| Integrations | AI sales agents for follow-ups and next-step automation | Inclusion prompts and metrics |
| Languages & capture | CRM auto-update to reduce manual data entry | Searchable notes |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Recording and transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Equal Time
Choose Equal Time if you need improving meeting inclusion — strengths include unique focus on participation and inclusion.
Attention
Equal Time
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Equal Time is strong for improving meeting inclusion. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Equal Time is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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