Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Descript: Video/podcast editor with transcription and meeting recording This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Descript when generating captions and subtitles for published content matters most. Run both through a week of actual calls to see which suits your workflow.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Video/podcast editor with transcription and meeting recording
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Descript is an audio and video editing platform built around text-based editing, where the spoken content of a recording is automatically transcribed and the resulting transcript becomes the primary way to edit the media. When users import or record audio and video, Descript generates a transcript that they can read, search, and edit, with changes to the text reflected in the underlying recording. The platform also offers one-click caption and subtitle generation so the transcribed words can be displayed on screen and styled to match a project. In addition to transcription and captions, Descript provides features for podcast and video production, including multitrack editing, screen recording, and AI-assisted tools. Because editing the transcript edits the media, it is especially useful for podcasters, video creators, and teams who want to cut filler, rearrange segments, or repurpose content without working frame by frame. Descript is aimed at content creators, marketers, educators, and teams who want transcription, captions, and editing combined in a single workflow. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Descript is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Descript |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Automatic transcription of imported or recorded audio and video |
| Standout feature | Transcription in 100+ languages | Text-based editing where editing the transcript edits the media |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | One-click caption and subtitle generation |
| Integrations | AI sales agents for follow-ups and next-step automation | Multitrack audio and video editing |
| Languages & capture | CRM auto-update to reduce manual data entry | Screen and audio recording built in |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Automatic transcription of imported or recorded audio and video |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Descript
Choose Descript if you need editing podcasts and videos by editing the transcript — strengths include transcript-driven editing makes cutting and rearranging content fast.
Attention
Descript
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Descript is strong for editing podcasts and videos by editing the transcript. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Descript is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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