Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Deciphr: Deciphr is an AI platform that transcribes audio and video files and automatically repurposes them into transcripts, show notes, articles, social captions, and video reels. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Deciphr when marketers repurposing webinars and recorded talks into articles, newsletters, and social posts matters most. Run both through a week of actual calls to see which suits your workflow.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Deciphr is an AI platform that transcribes audio and video files and automatically repurposes them into transcripts, show notes, articles, social captions, and video reels.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Deciphr is an AI content-automation platform that transcribes audio and video—including podcasts, webinars, and meetings—and turns a single upload into a suite of derived content. After processing a recording, it generates a transcript plus assets such as show notes, episode summaries, chapters, quotes, SEO articles, FAQs, newsletters, social captions, audiograms, and video reels. Its built-in editor supports bulk editing, filler-word filtering, and automated speaker identification, letting users add speaker names and clean up text in-app. An AI chat assistant lets you query a transcript, brainstorm ideas, and pull suggestions from the uploaded content, and batch upload can pull from YouTube channels, playlists, or RSS feeds. Deciphr is aimed primarily at podcasters, YouTubers, webinar hosts, B2B marketers, agencies, and content creators whose main need is repurposing long-form recordings into many marketing assets rather than live meeting capture. It offers a free tier alongside paid Hobbyist, Professional, and Enterprise plans, with API access and advanced batch features available on higher tiers.
Best suited for
Attention is a free tier with paid upgrades (freemium); Deciphr is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Deciphr |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | AI transcription of audio and video files, including podcasts, webinars, and meetings |
| Standout feature | Transcription in 100+ languages | Automated repurposing into 75+ asset types (show notes, summaries, articles, FAQs, captions, newsletters) |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Audiogram and video reel generation, plus an AI clip finder for social media |
| Integrations | AI sales agents for follow-ups and next-step automation | In-app editor with bulk editing, filler-word filtering, and automated speaker identification |
| Languages & capture | CRM auto-update to reduce manual data entry | AI chat assistant to query transcripts and brainstorm content ideas |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Batch upload from YouTube channels, playlists, or RSS feeds |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Deciphr
Choose Deciphr if you need podcasters generating show notes, transcripts, chapters, and clips from each episode — strengths include turns one recording into many ready-to-use marketing assets, saving significant manual repurposing time.
Attention
Deciphr
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Deciphr is strong for podcasters generating show notes, transcripts, chapters, and clips from each episode. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Deciphr is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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