Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Colibri.ai: Real-time meeting notes and live sales coaching/conversation intelligence The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Colibri.ai when live guidance during calls matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Real-time meeting notes and live sales coaching/conversation intelligence
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Colibri.ai is an AI meeting assistant and conversation-intelligence tool aimed primarily at sales and customer-facing teams. It records and transcribes calls across major conferencing platforms, generates summaries and action items, and offers live cue cards and real-time guidance to help reps during conversations. Beyond individual notes, Colibri analyzes calls at the team level, tracking topics, talk-time, and other signals so managers can coach reps and understand what happens across the pipeline. It integrates with CRMs and other sales tools so call data and follow-ups land in existing systems automatically. The product blends in-call assistance with after-call intelligence, which makes it useful both for reps who want help in the moment and for leaders who want visibility into conversations. Colibri is typically adopted by sales organizations that want a single tool for recording, coaching, and CRM-connected meeting notes. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Colibri.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Colibri.ai |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Recording and live transcription |
| Standout feature | Transcription in 100+ languages | AI summaries and action items |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Real-time cue cards |
| Integrations | AI sales agents for follow-ups and next-step automation | Conversation intelligence and analytics |
| Languages & capture | CRM auto-update to reduce manual data entry | CRM integrations |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Recording and live transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Colibri.ai
Choose Colibri.ai if you need sales call coaching and review — strengths include combines in-call guidance with after-call analytics.
Attention
Colibri.ai
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Colibri.ai is strong for sales call coaching and review. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Colibri.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
More head-to-head comparisons involving Attention and Colibri.ai.
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