Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. ColdCALR: AI cold-call roleplay and training tool where reps practice scripts against AI prospects and get scored on technique. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and ColdCALR when practicing objection handling for specific industries such as real estate or saas matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI cold-call roleplay and training tool where reps practice scripts against AI prospects and get scored on technique.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
ColdCALR is an AI-powered cold-call training tool that simulates realistic outbound calling scenarios so sales professionals can practice their scripts and objection handling against AI-generated prospects. The AI plays the role of a prospect that raises objections, asks questions, and reacts in a way meant to mirror real conversations, letting reps rehearse repeatedly on demand without scheduling a live partner. After a practice session, ColdCALR provides objective, automated feedback and scoring on cold-calling technique and objection handling, helping reps see where their delivery and responses can improve. The tool includes a script builder for creating and refining cold-calling scripts, an analytics dashboard for tracking progress and appointment-setting metrics over time, and industry-specific templates with prebuilt scenarios for sectors such as real estate, SaaS, insurance, and recruiting. Notably, ColdCALR focuses on practice against AI rather than recording real prospect calls, which the product positions as a way to sidestep dual-consent recording concerns. It is aimed at individual reps, account executives, sales teams, and training directors who want low-pressure, repeatable cold-call practice. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); ColdCALR is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | ColdCALR |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | AI roleplay simulations of cold-call conversations with responsive AI prospects |
| Standout feature | Transcription in 100+ languages | Automated scoring and feedback on cold-calling technique and objection handling |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Script builder for creating and refining cold-call scripts |
| Integrations | AI sales agents for follow-ups and next-step automation | Analytics dashboard tracking practice progress and appointment-setting metrics |
| Languages & capture | CRM auto-update to reduce manual data entry | Industry-specific scenario templates for real estate, SaaS, insurance, recruiting, and more |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | On-demand, around-the-clock practice without a live partner |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
ColdCALR
Choose ColdCALR if you need new reps rehearsing cold-call scripts before dialing real prospects — strengths include low-pressure environment for repeatable cold-call practice.
Attention
ColdCALR
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while ColdCALR is strong for new reps rehearsing cold-call scripts before dialing real prospects. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and ColdCALR is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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