Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Claap: Async video plus AI meeting recording and CRM updates The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Claap when meeting notes and highlights matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Async video plus AI meeting recording and CRM updates
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Claap is an AI meeting recorder and asynchronous video platform that helps teams capture calls and communicate without always meeting live. It records, transcribes, and summarizes meetings across major conferencing platforms, generating notes and action items, while also supporting short async video messages and screen recordings that teammates can watch on their own time. This dual focus — meeting capture plus async video — makes it appealing to distributed teams that want to reduce live meetings while keeping a searchable record of decisions. Claap can create highlights and clips from recordings, organize content into workspaces, and connect with tools like CRMs so meeting insights reach the right systems. It is commonly used by sales, product, and remote teams that value both clean meeting summaries and a library of shareable video. Rather than being only a notetaker, Claap positions itself as a hub for recorded knowledge and async collaboration built around video. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Slack, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Claap is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Claap |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Recording and transcription |
| Standout feature | Transcription in 100+ languages | AI summaries and action items |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Async video messaging |
| Integrations | AI sales agents for follow-ups and next-step automation | Highlights and clips |
| Languages & capture | CRM auto-update to reduce manual data entry | CRM and tool integrations |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Recording and transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Claap
Choose Claap if you need async video updates — strengths include combines meeting notes with async video.
Attention
Claap
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Claap is strong for async video updates. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Claap is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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