Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Chorus by ZoomInfo: Conversation intelligence for sales calls inside ZoomInfo This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Chorus by ZoomInfo when deal and competitor analysis matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Conversation intelligence for sales calls inside ZoomInfo
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Chorus is a conversation-intelligence platform, now part of ZoomInfo, that records, transcribes, and analyzes sales calls and meetings to help revenue teams coach reps and understand deals. It captures conversations across major conferencing platforms, generates summaries and action items, and applies analytics to surface topics, competitor mentions, next steps, and risk signals across the pipeline. Rather than focusing on individual notes, Chorus aggregates conversation data at the team and deal level, giving managers visibility into what is working and where deals may stall, and it supports coaching through call libraries and highlights. As part of ZoomInfo, it can connect conversation insights with broader go-to-market data, and it integrates with CRMs so information flows into existing workflows. Chorus is aimed at mid-market and enterprise sales organizations that want deep, data-driven conversation intelligence tied to their revenue stack rather than a lightweight meeting notetaker. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Chorus by ZoomInfo is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Chorus by ZoomInfo |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Recording and transcription |
| Standout feature | Transcription in 100+ languages | Conversation and deal intelligence |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Coaching and call libraries |
| Integrations | AI sales agents for follow-ups and next-step automation | Competitor and topic tracking |
| Languages & capture | CRM auto-update to reduce manual data entry | CRM integrations |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Recording and transcription |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Chorus by ZoomInfo
Choose Chorus by ZoomInfo if you need sales coaching at scale — strengths include deep, team-level conversation analytics.
Attention
Chorus by ZoomInfo
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Chorus by ZoomInfo is strong for sales coaching at scale. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Chorus by ZoomInfo is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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