Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Celeste AI: Brazilian Portuguese-focused AI voice and transcription platform offering on-demand transcription plus a meeting assistant and AI notes, with credit-based and subscription plans. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Celeste AI when companies needing pay-as-you-go transcription without fixed subscriptions matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Brazilian Portuguese-focused AI voice and transcription platform offering on-demand transcription plus a meeting assistant and AI notes, with credit-based and subscription plans.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Celeste AI is a Brazilian voice AI and transcription platform that specializes in Portuguese, particularly Brazilian Portuguese, while also processing audio in additional languages such as English, Spanish, German, Italian, and French. Originally known for automated audio-to-text transcription that the company positions as far more efficient than manual transcription, Celeste AI has expanded into a broader suite that includes a Meeting Assistant (Assistente de Reunião) and AI Notes (Notas de IA), alongside transcription and quality-monitoring offerings. The platform uses machine learning speech models tuned for Portuguese and is offered both as an on-demand service and via an API, so users and businesses can transcribe content as needed. Its on-demand model lets customers pay only for the hours they actually use by purchasing credits, with flexible subscription plans available for those who have recurring transcription needs. As a Brazilian company connected to local institutions such as FGV Ventures and the São José dos Campos technology park, Celeste AI is oriented toward the Brazilian market and Portuguese-language workflows, and it reports a growing user base. The service is currently operating, with a functioning login, demo requests, and support, and is suited to professionals and companies that need accurate Portuguese transcription and meeting documentation. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Celeste AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Celeste AI |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | AI transcription specialized for Brazilian Portuguese |
| Standout feature | Transcription in 100+ languages | Meeting Assistant for capturing and documenting meetings |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | AI Notes for organizing transcribed content |
| Integrations | AI sales agents for follow-ups and next-step automation | Support for multiple languages including English, Spanish, German, Italian, and French |
| Languages & capture | CRM auto-update to reduce manual data entry | On-demand credit-based usage plus flexible subscription plans |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | API access for integrating transcription into other workflows |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Celeste AI
Choose Celeste AI if you need brazilian teams transcribing meetings and calls in portuguese — strengths include strong focus on brazilian portuguese transcription accuracy.
Attention
Celeste AI
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Celeste AI is strong for brazilian teams transcribing meetings and calls in portuguese. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Celeste AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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