Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Castmagic: AI content platform that transcribes podcasts, videos, and recorded meetings with speaker diarization and turns them into show notes, summaries, and other assets. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Castmagic when turning recorded interviews and meetings into written content and highlights matters most. Try them side by side on real calls before deciding — needs vary by team.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
AI content platform that transcribes podcasts, videos, and recorded meetings with speaker diarization and turns them into show notes, summaries, and other assets.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Castmagic is an AI-powered content platform that transforms recorded audio and video into transcripts and a range of derived content. After a file is uploaded or imported, Castmagic transcribes it with speaker diarization and then automatically generates summaries, show notes, timestamps, titles, social media posts, newsletters, and other assets from the same recording. The platform integrates with sources including YouTube, Apple Podcasts, Google Drive, and Zoom, so recorded meetings and interviews can flow directly into a workspace for processing alongside podcast episodes. Castmagic includes semantic search across a media library, brand-voice customization, reusable templates, and commenting and approval workflows aimed at teams and agencies that manage content for multiple brands. While its marketing centers on podcasters and creators, the transcription, speaker labeling, and summary features make it applicable to meeting and interview recordings as well. It is intended for content teams, marketing agencies, podcasters, coaches, and sales organizations that want to convert recorded conversations into transcripts and repurposed written content rather than only a raw transcript. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); Castmagic is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Castmagic |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Transcription of audio and video with speaker diarization |
| Standout feature | Transcription in 100+ languages | Automatic generation of summaries, show notes, titles, and timestamps |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Repurposing of recordings into social posts, newsletters, and blog content |
| Integrations | AI sales agents for follow-ups and next-step automation | Direct import from sources including YouTube, Google Drive, and Zoom |
| Languages & capture | CRM auto-update to reduce manual data entry | Semantic search across a media library of past recordings |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Multi-brand workspaces with templates and approval workflows for teams |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Castmagic
Choose Castmagic if you need transcribing podcast episodes and generating show notes and summaries — strengths include goes beyond transcription to produce ready-to-use written content from recordings.
Attention
Castmagic
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Castmagic is strong for transcribing podcast episodes and generating show notes and summaries. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Castmagic is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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