Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. CallBro: Bot-free AI meeting assistant that transcribes calls from system audio and produces structured notes without joining the call. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and CallBro when capturing lecture and study notes for students matters most. Run both through a week of actual calls to see which suits your workflow.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Bot-free AI meeting assistant that transcribes calls from system audio and produces structured notes without joining the call.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
CallBro is a desktop AI meeting assistant that records and transcribes meetings in real time directly from your device's system audio and microphone, without sending a separate bot to join the call. Because capture happens locally at the system level, it works with any meeting platform, including Zoom, Google Meet, and Microsoft Teams, as well as in-person conversations, and it remains invisible to other participants. CallBro combines the live transcript with the user's own typed notes to generate structured summaries that highlight key decisions, action items, and next steps, and it includes an AI chat that can answer questions about the meeting or draft follow-ups using the full context of the transcript and notes. The product is offered as a downloadable application for macOS and Windows, with Linux noted as upcoming, and the website lists dedicated use cases for lawyers and students alongside general business meetings. Its bot-free, device-only approach makes it relevant for professionals handling sensitive conversations, such as legal client meetings and consultations, where a visible third-party recorder may be undesirable. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); CallBro is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | CallBro |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Bot-free capture from system audio and microphone, no participant bot |
| Standout feature | Transcription in 100+ languages | Real-time transcription with speaker-aware formatting |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Structured notes combining the transcript with the user's own notes |
| Integrations | AI sales agents for follow-ups and next-step automation | In-meeting and post-meeting AI chat for recall and follow-up drafting |
| Languages & capture | CRM auto-update to reduce manual data entry | Works with Zoom, Google Meet, Teams, or in-person meetings |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Downloadable apps for macOS and Windows |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
CallBro
Choose CallBro if you need transcribing legal client meetings, consultations, and intake calls without a visible recorder — strengths include no bot joins the call, which suits sensitive or private meetings.
Attention
CallBro
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while CallBro is strong for transcribing legal client meetings, consultations, and intake calls without a visible recorder. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and CallBro is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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