Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. BuildBetter: A no-bot meeting recorder (BB Recorder) that captures and processes calls locally on Mac, with optional cloud upload for team collaboration. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and BuildBetter when recording sales or research calls without a bot joining matters most. Run both through a week of actual calls to see which suits your workflow.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
A no-bot meeting recorder (BB Recorder) that captures and processes calls locally on Mac, with optional cloud upload for team collaboration.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
BuildBetter offers BB Recorder, a no-bot meeting recorder that captures meetings by recording system audio directly on the device rather than sending a bot into the call. On macOS it can run as a menu-bar (notch-style) recorder, a floating overlay, or a full-window app, and it includes smart auto-detection that begins recording when it detects a call. Recording, transcription, summarization, and even a live AI assistant for asking questions during a call can run locally using on-device models, so notes and transcripts can stay on the user's machine. Users can optionally upload recordings to BuildBetter's cloud for enhanced transcripts with speaker diarization, AI-powered summaries, and team collaboration. The broader BuildBetter platform is oriented toward product teams and customer-facing roles, helping aggregate insights across many calls and route them into tools such as Jira, Linear, and Notion. BB Recorder is available on macOS as well as iOS and Android. It is aimed at product, sales, customer success, and support teams that want privacy-conscious local capture with the option to escalate to cloud-based team features. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); BuildBetter is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | BuildBetter |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | No-bot recording that captures system audio locally |
| Standout feature | Transcription in 100+ languages | macOS recorder with menu-bar, floating overlay, and full-window modes |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Smart auto-detection that starts recording when a call is detected |
| Integrations | AI sales agents for follow-ups and next-step automation | Local transcription, summarization, and a live AI assistant |
| Languages & capture | CRM auto-update to reduce manual data entry | Optional cloud upload for speaker diarization and team collaboration |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Routes insights into tools like Jira, Linear, and Notion |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
BuildBetter
Choose BuildBetter if you need product teams aggregating customer-call insights into jira, linear, or notion — strengths include local processing keeps recordings and notes on the device by default.
Attention
BuildBetter
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while BuildBetter is strong for product teams aggregating customer-call insights into jira, linear, or notion. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and BuildBetter is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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