Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Braina: Braina is a Windows AI assistant and speech-to-text software that handles voice dictation, voice commands, and transcription of recorded audio and video files including meetings and interviews. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and Braina when voice dictation for notes and documents on a windows pc matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Braina is a Windows AI assistant and speech-to-text software that handles voice dictation, voice commands, and transcription of recorded audio and video files including meetings and interviews.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Braina (short for "Brain Artificial") is a Windows desktop AI assistant and speech-to-text application developed by Brainasoft. For meeting-related work, it transcribes pre-recorded audio and video files (WAV, MP3, M4A, MP4) into text, handling content such as meetings, interviews, lectures, and broadcasts. Transcription runs locally on the user's computer, supports multiple speakers without voice training, and can output plain text, text with timestamps, and subtitle formats (SRT and WebVTT). It also offers live voice dictation into any application across many languages, plus voice commands for controlling the PC. Beyond transcription, Braina provides an interface to local and cloud large language models, note-taking with persistent memory, reminders, and document chat. It runs primarily on Windows, with companion iOS and Android apps that can remotely control a connected PC over Wi-Fi. It is aimed at professionals, students, and researchers who want desktop dictation and offline file transcription rather than an automated bot that joins live meetings.
Best suited for
Attention is a free tier with paid upgrades (freemium); Braina is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | Braina |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Transcribe recorded audio and video files (WAV, MP3, M4A, MP4) to text |
| Standout feature | Transcription in 100+ languages | Offline multi-speaker transcription with no voice training required |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Output to plain text, timestamped text, SRT and WebVTT subtitles |
| Integrations | AI sales agents for follow-ups and next-step automation | Live voice dictation into any application across many languages |
| Languages & capture | CRM auto-update to reduce manual data entry | Voice commands for PC control plus note-taking and reminders |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | Interface to local and cloud large language models |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
Braina
Choose Braina if you need transcribing recorded meetings and interviews into text or subtitles — strengths include transcription runs locally on your own computer for privacy.
Attention
Braina
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while Braina is strong for transcribing recorded meetings and interviews into text or subtitles. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and Braina is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
More head-to-head comparisons involving Attention and Braina.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. AudioNotes: AI note taker for voice, audio, video, and text that records meetings and memos and turns them into structured notes and summaries. The right pick comes down to team size, budget, and the workflows you want to automate.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. AudiosTranscribe: French-focused, bot-free meeting transcription tool with European inference, summaries, action plans, and automatic audio deletion. This comparison weighs them on pricing, features, and everyday workflow fit.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Audiosum: AI transcription platform with Arabic dialect support that transcribes and summarizes meetings, lectures and videos. Below, they line up on price, capture method, and how each fits a real meeting stack.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Aurelius: Research repository and insights platform for tagging interview data, surfacing themes, and keeping qualitative insights discoverable over time. This comparison weighs them on pricing, features, and everyday workflow fit.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Auris AI: Southeast Asia–built AI platform for transcribing audio and video, generating subtitles, and producing meeting and lecture notes across regional languages. Below, they line up on price, capture method, and how each fits a real meeting stack.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. AutoMemo: Japanese transcription AI from Sourcenext that records meetings via web app, smartphone app, or dedicated voice recorders, then transcribes, summarizes, and shares. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Ava: AI live captioning and transcription app for accessibility, providing real-time captions for conversations and video meetings. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Aviso AI: End-to-end AI revenue platform whose conversation intelligence records and analyzes sales calls and meetings for B2B revenue teams. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. BB Recorder: A 100% local, no-bot meeting recorder for Mac and iOS that records, transcribes, and summarizes entirely on-device, built by the BuildBetter team. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Balto: Real-time AI guidance and agent-assist platform that coaches contact-center and sales agents live during calls. This comparison weighs them on pricing, features, and everyday workflow fit.