Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. aTrain: Open-source offline transcription tool from the University of Graz that turns recorded meetings and interviews into text using Whisper and speaker detection. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Attention when sales managers coaching reps with consistent call scorecards matters most, and aTrain when universities and public bodies needing gdpr-friendly local transcription matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups.
Open-source offline transcription tool from the University of Graz that turns recorded meetings and interviews into text using Whisper and speaker detection.
Attention is an AI-native conversation intelligence platform for revenue teams that records, transcribes and analyzes sales calls to automate post-call work and coaching. It captures meetings across video conferencing tools such as Zoom, Google Meet and Microsoft Teams and transcribes conversations in many languages, then uses AI to generate summaries, insights and coaching feedback. A distinguishing capability is automated scorecards: Attention evaluates rep performance against established sales methodologies such as MEDDIC and BANT, giving managers a consistent, AI-generated assessment of each call rather than relying on manual review. The platform also includes AI sales agents that automate follow-up emails, CRM updates and next-step workflows, with a CRM auto-update feature that populates systems from call data to reduce manual entry. Attention integrates with a large ecosystem of tools, including Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier, so call insights and tasks can flow into existing sales processes. It is aimed at revenue teams, sales leaders, individual reps and customer success departments that want to cut administrative work, improve coaching consistency and keep deals from slipping due to missed follow-ups. Pricing varies by plan. Check the official website for current pricing.
Best suited for
aTrain is a free, open-source desktop application for offline speech transcription, developed by researchers at the Business Analytics and Data Science Center of the University of Graz in Austria. It provides a graphical interface around OpenAI's Whisper model (via the faster-whisper implementation) so users with no programming experience can transcribe recorded meetings, interviews, lectures, and other audio. Because all processing happens locally on the user's own computer, no audio or text is uploaded to any server, which makes it well suited to privacy-sensitive and GDPR-conscious environments such as universities, public institutions, and research teams. aTrain supports a wide range of languages and adds speaker detection through pyannote.audio so contributions from different participants can be separated. Transcripts can be exported in formats compatible with qualitative-analysis software such as MAXQDA, ATLAS.ti, and NVivo. It runs on Windows (including a Microsoft Store distribution) with GPU acceleration on NVIDIA hardware, and is distributed under the AGPL-3.0 license. It is best for researchers, academics, and organizations that need accurate, local, no-cloud transcription of recorded conversations. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Attention is a free tier with paid upgrades (freemium); aTrain is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Attention | aTrain |
|---|---|---|
| Core capability | Records and transcribes calls across Zoom, Google Meet and Microsoft Teams | Offline, fully local transcription with no data leaving the device |
| Standout feature | Transcription in 100+ languages | Built on OpenAI Whisper via the faster-whisper engine |
| Team usage | Automated coaching scorecards against MEDDIC, BANT and similar frameworks | Speaker detection/diarization using pyannote.audio |
| Integrations | AI sales agents for follow-ups and next-step automation | Exports compatible with MAXQDA, ATLAS.ti, and NVivo |
| Languages & capture | CRM auto-update to reduce manual data entry | Graphical interface requiring no programming skills |
| Best-fit workflow | Integrations with Salesforce, HubSpot, Gmail, Outlook, Slack and Zapier | NVIDIA GPU acceleration support |
Attention
Choose Attention if you need sales managers coaching reps with consistent call scorecards — strengths include methodology-based scorecards bring consistency to call coaching.
aTrain
Choose aTrain if you need researchers transcribing recorded interviews for qualitative analysis — strengths include free and open source under agpl-3.0.
Attention
aTrain
It depends on your workflow. Attention is strong for sales managers coaching reps with consistent call scorecards, while aTrain is strong for researchers transcribing recorded interviews for qualitative analysis. Both transcribe and summarize meetings.
Attention is a free tier with paid upgrades and aTrain is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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