Aspect: AI interview assistant that records, transcribes, and summarizes recruiting interviews, then autofills ATS scorecards. Zell: Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Aspect when capturing and summarizing candidate interviews automatically matters most, and Zell when automating sales-manager coaching with personalized plans and ai roleplays matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI interview assistant that records, transcribes, and summarizes recruiting interviews, then autofills ATS scorecards.
Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription.
Aspect is an AI interview assistant built for recruiters and hiring teams that joins interviews on Zoom, Google Meet, and Microsoft Teams to record, transcribe, highlight, and summarize candidate conversations. Instead of taking manual notes, interviewers can stay focused on the conversation while Aspect captures everything said and generates structured AI interview notes and summaries afterward. A central feature is its scorecard autofill, which uses the captured interview data to populate candidate evaluation forms with a single click and syncs notes and summaries back into the applicant tracking system. Aspect integrates with common ATS platforms such as Greenhouse, Lever, and Teamtailor so interview records flow directly into existing hiring workflows. The platform also provides interview analytics and AI coaching feedback intended to help interview teams improve consistency and reduce subjective bias over time. By standardizing how interviews are documented and evaluated, Aspect aims to make hiring decisions faster and more data-driven. It offers a free tier for a limited number of interviews alongside paid plans for teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Zell is a Berlin-based AI platform that captures and analyzes real sales calls to give sales teams performance visibility and automated coaching. It works across video calls, phone calls, and in-person meetings, automatically evaluating call behaviors such as talk patterns, objection handling, and discovery depth, and producing scorecards and instant AI call summaries once conversations end. A skill-gaps dashboard helps managers see who is improving and where coaching is needed, while an AI coaching component (named Dave) generates personalized feedback, coaching plans, and roleplay simulations based on each rep's actual performance, then tracks improvement over time. Zell positions itself as a layer that turns conversation insights into action and automates much of the sales manager's manual coaching workload. As a European company founded in 2024, Zell emphasizes GDPR-compliant, on-device transcription that does not require a meeting bot or store customer data. The company has validated its model with clients across the US, Germany, Italy, and Spain and is backed by European pre-seed investors. It is a newer, privacy-focused alternative to large US conversation intelligence platforms. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Aspect is a free tier with paid upgrades (freemium); Zell is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Aspect | Zell |
|---|---|---|
| Core capability | Records, transcribes, highlights, and summarizes interviews across Zoom, Google Meet, and Microsoft Teams | Captures and analyzes video, phone, and in-person sales calls |
| Standout feature | AI-generated interview notes and candidate summaries | GDPR-compliant on-device transcription without a meeting bot or stored customer data |
| Team usage | One-click scorecard autofill from captured interview data | Automated scorecards on talk patterns, objection handling, and discovery depth |
| Integrations | ATS integrations including Greenhouse, Lever, and Teamtailor | Instant AI call summaries after each conversation |
| Languages & capture | Interview analytics and team performance visibility | Skill-gap dashboard for managers across reps |
| Best-fit workflow | AI coaching feedback for interviewers | AI coaching, personalized coaching plans, and roleplay simulations |
Aspect
Choose Aspect if you need capturing and summarizing candidate interviews automatically — strengths include reduces manual note-taking so interviewers can focus on candidates.
Zell
Choose Zell if you need analyzing real sales calls to score rep behaviors and identify skill gaps — strengths include privacy-first design with on-device transcription suited to gdpr-conscious eu teams.
Aspect
Zell
It depends on your workflow. Aspect is strong for capturing and summarizing candidate interviews automatically, while Zell is strong for analyzing real sales calls to score rep behaviors and identify skill gaps. Both transcribe and summarize meetings.
Aspect is a free tier with paid upgrades and Zell is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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