AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AskElephant when automatically logging call and meeting data into the crm matters most, and Substrata when coaching sellers on social dynamics in high-stakes conversations matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
AskElephant is an AI meeting and workflow automation platform built for revenue teams across sales, customer success, and operations. It captures calls, meetings, and emails, including via botless desktop recording, and then uses AI agents to automate the downstream work that normally follows a conversation. The platform automatically syncs call and meeting data into HubSpot or Salesforce, transfers deal context between sales and customer success during handoffs, and generates coaching scorecards based on sales methodologies such as MEDDIC and SPICED. AskElephant also produces proactive alerts that surface churn risk and deal risk detected across conversations, and it offers an AI chat that lets users query their business data using major LLMs like ChatGPT, Claude, and Gemini. Its emphasis is on eliminating manual data entry and administrative busywork so revenue teams can focus on customers rather than CRM upkeep, with workflows that the company describes as building and running themselves. AskElephant is an active product with published pricing, customer testimonials, and demo booking, operating in 2026. It is a good fit for teams that want meeting capture combined with automated, cross-team workflows rather than standalone note-taking alone. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Substrata is an AI sales coaching and deal intelligence platform that takes a different angle from typical conversation intelligence tools: rather than focusing on transcription and summaries, it analyzes the social and emotional signals beneath sales conversations. Its core function is to model buyer psychology, attitudes, and momentum across interactions to help professional dealmakers understand intent and power dynamics. A central component is SoundWave, a real-time conversational analytics engine that listens to sales calls and analyzes voice tone, pace, pauses, interruptions, and the push-pull of social dynamics, surfacing the why behind what is being said rather than just the words. Substrata applies this signal analysis across conversations and email exchanges to gauge buyer sentiment and engagement, giving sellers and revenue leaders a read on how deals are actually progressing. The platform is aimed at B2B revenue professionals and leaders, and is positioned for smaller and mid-sized dealmaking teams that want behavioral insight into negotiations and high-value conversations. It has been recognized as a high performer across sales coaching, AI sales assistant, conversation intelligence, sales analytics, and revenue operations categories. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AskElephant is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AskElephant | Substrata |
|---|---|---|
| Core capability | Call, meeting, and email capture including botless desktop recording | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | Automatic CRM syncing to HubSpot and Salesforce | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | Automated cross-team handoffs that transfer deal context | Email signal analysis for sentiment and engagement |
| Integrations | AI coaching scorecards based on methodologies like MEDDIC and SPICED | Deal momentum tracking across conversations |
| Languages & capture | Proactive churn and deal-risk alerts across conversations | Coaching insights focused on social and emotional cues |
| Best-fit workflow | AI chat to query business data via ChatGPT, Claude, or Gemini | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
AskElephant
Choose AskElephant if you need automatically logging call and meeting data into the crm — strengths include automates crm updates and handoffs, cutting manual admin.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
AskElephant
Substrata
It depends on your workflow. AskElephant is strong for automatically logging call and meeting data into the crm, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
AskElephant is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
More head-to-head comparisons involving AskElephant and Substrata.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. Aspect: AI interview assistant that records, transcribes, and summarizes recruiting interviews, then autofills ATS scorecards. This comparison weighs them on pricing, features, and everyday workflow fit.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. Attendee: Open-source, self-hostable meeting bot API that sends bots into Zoom, Google Meet, and Microsoft Teams to capture recordings and transcripts. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. Attention: AI conversation intelligence platform that records and transcribes sales calls, scores them against frameworks, and automates CRM updates and follow-ups. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. Attio Call Intelligence: Attio's native call intelligence records, transcribes, and summarizes meetings and syncs every conversation to the Attio CRM automatically. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. AudioNotes: AI note taker for voice, audio, video, and text that records meetings and memos and turns them into structured notes and summaries. Below, they line up on price, capture method, and how each fits a real meeting stack.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. AudiosTranscribe: French-focused, bot-free meeting transcription tool with European inference, summaries, action plans, and automatic audio deletion. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. Audiosum: AI transcription platform with Arabic dialect support that transcribes and summarizes meetings, lectures and videos. Below, they line up on price, capture method, and how each fits a real meeting stack.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. Aurelius: Research repository and insights platform for tagging interview data, surfacing themes, and keeping qualitative insights discoverable over time. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. Auris AI: Southeast Asia–built AI platform for transcribing audio and video, generating subtitles, and producing meeting and lecture notes across regional languages. Below, they line up on price, capture method, and how each fits a real meeting stack.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. AutoMemo: Japanese transcription AI from Sourcenext that records meetings via web app, smartphone app, or dedicated voice recorders, then transcribes, summarizes, and shares. The right pick comes down to team size, budget, and the workflows you want to automate.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. Ava: AI live captioning and transcription app for accessibility, providing real-time captions for conversations and video meetings. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
AskElephant: AI workflow platform for revenue teams that captures calls and meetings and automates CRM updates, handoffs, and coaching. Aviso AI: End-to-end AI revenue platform whose conversation intelligence records and analyzes sales calls and meetings for B2B revenue teams. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.