Allego: Conversation intelligence within a broader sales enablement platform that records, transcribes, and analyzes sales calls for coaching and deal insights. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Allego when coaching reps using insights and showreels drawn from real calls matters most, and Substrata when coaching sellers on social dynamics in high-stakes conversations matters most. Run both through a week of actual calls to see which suits your workflow.
Conversation intelligence within a broader sales enablement platform that records, transcribes, and analyzes sales calls for coaching and deal insights.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
Allego provides conversation intelligence as part of its broader sales enablement and revenue-enablement platform. The conversation intelligence module automatically records and transcribes sales calls and meetings across common dialers and video platforms, supporting multiple languages, then analyzes those conversations to surface key topics, buyer sentiment, objections, competitor mentions, and successful selling behaviors. Transcripts are searchable, and the system generates summaries and action items from each call. Because it sits inside Allego's enablement suite, the analysis connects directly to coaching and learning workflows: managers can build showreels from top-performing calls, apply consistent scoring to identify coaching opportunities, and link reps to relevant training and practice modules. On the deal side, Allego ties conversation data to CRM context, providing early warning signals when deals lose momentum and visibility into buyer engagement across calls, email, content, and digital sales rooms. Allego is aimed at mid-market and enterprise revenue organizations that want conversation intelligence unified with onboarding, content, and coaching rather than as a standalone tool. It was recognized as a Leader in the Gartner Magic Quadrant for Revenue Enablement Platforms. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Substrata is an AI sales coaching and deal intelligence platform that takes a different angle from typical conversation intelligence tools: rather than focusing on transcription and summaries, it analyzes the social and emotional signals beneath sales conversations. Its core function is to model buyer psychology, attitudes, and momentum across interactions to help professional dealmakers understand intent and power dynamics. A central component is SoundWave, a real-time conversational analytics engine that listens to sales calls and analyzes voice tone, pace, pauses, interruptions, and the push-pull of social dynamics, surfacing the why behind what is being said rather than just the words. Substrata applies this signal analysis across conversations and email exchanges to gauge buyer sentiment and engagement, giving sellers and revenue leaders a read on how deals are actually progressing. The platform is aimed at B2B revenue professionals and leaders, and is positioned for smaller and mid-sized dealmaking teams that want behavioral insight into negotiations and high-value conversations. It has been recognized as a high performer across sales coaching, AI sales assistant, conversation intelligence, sales analytics, and revenue operations categories. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Allego is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Allego | Substrata |
|---|---|---|
| Core capability | Automated call recording and multilingual transcription | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | Searchable transcripts surfacing pricing, competitor, and objection mentions | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | Call scoring and creation of showreels from top-performing calls | Email signal analysis for sentiment and engagement |
| Integrations | Integration with coaching, learning, and practice modules | Deal momentum tracking across conversations |
| Languages & capture | Deal intelligence with CRM context and momentum warning signals | Coaching insights focused on social and emotional cues |
Allego
Choose Allego if you need coaching reps using insights and showreels drawn from real calls — strengths include conversation intelligence is unified with coaching and enablement workflows.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
Allego
Substrata
It depends on your workflow. Allego is strong for coaching reps using insights and showreels drawn from real calls, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
Allego is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
More head-to-head comparisons involving Allego and Substrata.
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