Airspeed: Sales conversation intelligence and coaching platform (formerly Glyphic) that records and analyzes calls, scores reps, and keeps CRM data in sync. Zell: Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Airspeed when revenue teams wanting every call scored and connected to account history matters most, and Zell when automating sales-manager coaching with personalized plans and ai roleplays matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Sales conversation intelligence and coaching platform (formerly Glyphic) that records and analyzes calls, scores reps, and keeps CRM data in sync.
Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription.
Airspeed, formerly known as Glyphic, is a sales conversation intelligence and revenue-team platform that records, transcribes, and analyzes calls and connects them with email and ticket history into a persistent memory of each customer account. It integrates with meeting platforms such as Zoom and Teams to capture conversations, then surfaces key themes, generates pre-call and post-call intelligence, and provides contextual answers about accounts grounded in actual interactions. For coaching, Airspeed identifies coachable moments with specific post-call scorecards, tracks metrics like talk-to-listen ratio against team benchmarks, delivers automated coaching plans before standups, and offers a practice simulator with buyer personas to build specific skills such as pricing-objection handling and champion building. It scores live calls during conversations and tracks rep improvement over time. On the workflow side, Airspeed auto-syncs data to Salesforce, HubSpot, and Outreach, works within Gmail, Outlook, and Slack, and uses agents that detect signals like champion changes or stalled deals to draft outreach for rep approval and maintain CRM hygiene. The company is based in London and New York and rebranded from Glyphic to Airspeed in 2026; it is a live, operating product. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Zell is a Berlin-based AI platform that captures and analyzes real sales calls to give sales teams performance visibility and automated coaching. It works across video calls, phone calls, and in-person meetings, automatically evaluating call behaviors such as talk patterns, objection handling, and discovery depth, and producing scorecards and instant AI call summaries once conversations end. A skill-gaps dashboard helps managers see who is improving and where coaching is needed, while an AI coaching component (named Dave) generates personalized feedback, coaching plans, and roleplay simulations based on each rep's actual performance, then tracks improvement over time. Zell positions itself as a layer that turns conversation insights into action and automates much of the sales manager's manual coaching workload. As a European company founded in 2024, Zell emphasizes GDPR-compliant, on-device transcription that does not require a meeting bot or store customer data. The company has validated its model with clients across the US, Germany, Italy, and Spain and is backed by European pre-seed investors. It is a newer, privacy-focused alternative to large US conversation intelligence platforms. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Airspeed is a free tier with paid upgrades (freemium); Zell is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Airspeed | Zell |
|---|---|---|
| Core capability | Call and meeting recording with transcription via Zoom, Teams, and other platforms | Captures and analyzes video, phone, and in-person sales calls |
| Standout feature | Persistent customer memory linking calls, emails, and tickets | GDPR-compliant on-device transcription without a meeting bot or stored customer data |
| Team usage | Pre-call and post-call AI intelligence and key-theme extraction | Automated scorecards on talk patterns, objection handling, and discovery depth |
| Integrations | Rep coaching with post-call scorecards, talk-to-listen benchmarks, and coaching plans | Instant AI call summaries after each conversation |
| Languages & capture | Skill tracking on specific competencies plus a roleplay simulator with buyer personas | Skill-gap dashboard for managers across reps |
| Best-fit workflow | Live call scoring during conversations | AI coaching, personalized coaching plans, and roleplay simulations |
Airspeed
Choose Airspeed if you need revenue teams wanting every call scored and connected to account history — strengths include combines conversation intelligence with structured rep scorecards and skill tracking.
Zell
Choose Zell if you need analyzing real sales calls to score rep behaviors and identify skill gaps — strengths include privacy-first design with on-device transcription suited to gdpr-conscious eu teams.
Airspeed
Zell
It depends on your workflow. Airspeed is strong for revenue teams wanting every call scored and connected to account history, while Zell is strong for analyzing real sales calls to score rep behaviors and identify skill gaps. Both transcribe and summarize meetings.
Airspeed is a free tier with paid upgrades and Zell is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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