Airspeed: Sales conversation intelligence and coaching platform (formerly Glyphic) that records and analyzes calls, scores reps, and keeps CRM data in sync. Strella: AI-moderated customer research platform that runs in-depth interviews and synthesizes findings in real time, with an option for human-led calls. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Airspeed when revenue teams wanting every call scored and connected to account history matters most, and Strella when b2b and b2c qualitative studies with built-in recruitment matters most. Try them side by side on real calls before deciding — needs vary by team.
Sales conversation intelligence and coaching platform (formerly Glyphic) that records and analyzes calls, scores reps, and keeps CRM data in sync.
AI-moderated customer research platform that runs in-depth interviews and synthesizes findings in real time, with an option for human-led calls.
Airspeed, formerly known as Glyphic, is a sales conversation intelligence and revenue-team platform that records, transcribes, and analyzes calls and connects them with email and ticket history into a persistent memory of each customer account. It integrates with meeting platforms such as Zoom and Teams to capture conversations, then surfaces key themes, generates pre-call and post-call intelligence, and provides contextual answers about accounts grounded in actual interactions. For coaching, Airspeed identifies coachable moments with specific post-call scorecards, tracks metrics like talk-to-listen ratio against team benchmarks, delivers automated coaching plans before standups, and offers a practice simulator with buyer personas to build specific skills such as pricing-objection handling and champion building. It scores live calls during conversations and tracks rep improvement over time. On the workflow side, Airspeed auto-syncs data to Salesforce, HubSpot, and Outreach, works within Gmail, Outlook, and Slack, and uses agents that detect signals like champion changes or stalled deals to draft outreach for rep approval and maintain CRM hygiene. The company is based in London and New York and rebranded from Glyphic to Airspeed in 2026; it is a live, operating product. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Strella is an AI-powered customer research platform designed to run in-depth interviews and generate actionable insights in hours rather than weeks. Teams create a study in minutes using AI-generated, unbiased discussion guides that any team member can refine and launch, and they can either lead interviews themselves or hand moderation to Strella's AI moderator for faster results. During AI-moderated sessions, the platform conducts the conversation and adapts questions in real time based on each participant's responses, asking thoughtful follow-up questions to explore topics more deeply. Strella handles study logistics including recruitment, incentives, and scheduling, and offers a choice between interviewing customers a team already knows or recruiting from a panel of millions of global participants with targeting across professional, demographic, and behavioral segments; it supports research in dozens of languages for both B2B and B2C studies. On the analysis side, the platform synthesizes findings in real time, identifies themes across participants and segments, and lets researchers chat with their research to generate video highlight reels and pull insights at multiple levels, from an individual participant up to broader strategic patterns. The company is venture-backed and reports use by recognized consumer brands. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Airspeed is a free tier with paid upgrades (freemium); Strella is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Airspeed | Strella |
|---|---|---|
| Core capability | Call and meeting recording with transcription via Zoom, Teams, and other platforms | AI moderator conducting adaptive, in-depth interviews in real time |
| Standout feature | Persistent customer memory linking calls, emails, and tickets | Optional human-led moderation alongside AI-moderated sessions |
| Team usage | Pre-call and post-call AI intelligence and key-theme extraction | AI-generated unbiased discussion guides editable by the team |
| Integrations | Rep coaching with post-call scorecards, talk-to-listen benchmarks, and coaching plans | Recruitment, incentives, and scheduling handled in-platform |
| Languages & capture | Skill tracking on specific competencies plus a roleplay simulator with buyer personas | Real-time synthesis with cross-participant and segment-level themes |
| Best-fit workflow | Live call scoring during conversations | Chat-with-research and video highlight reel generation |
Airspeed
Choose Airspeed if you need revenue teams wanting every call scored and connected to account history — strengths include combines conversation intelligence with structured rep scorecards and skill tracking.
Strella
Choose Strella if you need rapid customer discovery and concept validation interviews — strengths include flexibility to run interviews via ai or have a human moderate.
Airspeed
Strella
It depends on your workflow. Airspeed is strong for revenue teams wanting every call scored and connected to account history, while Strella is strong for rapid customer discovery and concept validation interviews. Both transcribe and summarize meetings.
Airspeed is a free tier with paid upgrades and Strella is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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