Airspeed: Sales conversation intelligence and coaching platform (formerly Glyphic) that records and analyzes calls, scores reps, and keeps CRM data in sync. Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Airspeed when revenue teams wanting every call scored and connected to account history matters most, and Backtrack when sales teams generating crm-ready follow-ups from event meetings matters most. Run both through a week of actual calls to see which suits your workflow.
Sales conversation intelligence and coaching platform (formerly Glyphic) that records and analyzes calls, scores reps, and keeps CRM data in sync.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
Airspeed, formerly known as Glyphic, is a sales conversation intelligence and revenue-team platform that records, transcribes, and analyzes calls and connects them with email and ticket history into a persistent memory of each customer account. It integrates with meeting platforms such as Zoom and Teams to capture conversations, then surfaces key themes, generates pre-call and post-call intelligence, and provides contextual answers about accounts grounded in actual interactions. For coaching, Airspeed identifies coachable moments with specific post-call scorecards, tracks metrics like talk-to-listen ratio against team benchmarks, delivers automated coaching plans before standups, and offers a practice simulator with buyer personas to build specific skills such as pricing-objection handling and champion building. It scores live calls during conversations and tracks rep improvement over time. On the workflow side, Airspeed auto-syncs data to Salesforce, HubSpot, and Outreach, works within Gmail, Outlook, and Slack, and uses agents that detect signals like champion changes or stalled deals to draft outreach for rep approval and maintain CRM hygiene. The company is based in London and New York and rebranded from Glyphic to Airspeed in 2026; it is a live, operating product. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Airspeed is a free tier with paid upgrades (freemium); Backtrack is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Airspeed | Backtrack |
|---|---|---|
| Core capability | Call and meeting recording with transcription via Zoom, Teams, and other platforms | Capture of in-person 1:1 conversations at trade shows and hosted events |
| Standout feature | Persistent customer memory linking calls, emails, and tickets | Retroactive recording that saves the most recent minutes on demand (consumer app) |
| Team usage | Pre-call and post-call AI intelligence and key-theme extraction | Transcription tuned for noisy venues in 100+ languages |
| Integrations | Rep coaching with post-call scorecards, talk-to-listen benchmarks, and coaching plans | Structured summaries covering buyer intent, objections, priorities, and next steps |
| Languages & capture | Skill tracking on specific competencies plus a roleplay simulator with buyer personas | CRM-ready follow-up notes and anonymized organizer trend reports |
| Best-fit workflow | Live call scoring during conversations | Local on-device storage until the user uploads or shares, with attendee opt-out |
Airspeed
Choose Airspeed if you need revenue teams wanting every call scored and connected to account history — strengths include combines conversation intelligence with structured rep scorecards and skill tracking.
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
Airspeed
Backtrack
It depends on your workflow. Airspeed is strong for revenue teams wanting every call scored and connected to account history, while Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows. Both transcribe and summarize meetings.
Airspeed is a free tier with paid upgrades and Backtrack is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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