Way With Words: Way With Words is a transcription and captioning service that converts audio and video recordings, including meetings and interviews, into accurate text using human transcribers and automatic speech recognition. Zell: Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Way With Words when transcribing recorded corporate meetings, interviews, and focus groups into searchable text matters most, and Zell when automating sales-manager coaching with personalized plans and ai roleplays matters most. Run both through a week of actual calls to see which suits your workflow.
Way With Words is a transcription and captioning service that converts audio and video recordings, including meetings and interviews, into accurate text using human transcribers and automatic speech recognition.
Berlin-based sales performance intelligence platform that analyzes real sales calls, surfaces skill gaps, and delivers AI coaching and roleplays, using GDPR-compliant on-device transcription.
Way With Words is an audio-to-text services company, founded in 2002 and registered in the UK and South Africa, that turns recordings into text. Rather than joining calls as a bot, it works from files: users upload audio or video through a secure account portal (supporting formats such as MP3, WAV, MP4, MOV, and M4A, up to 8GB per file) and receive transcripts back as DOCX, with PDF and RTF available on request. Its core offering is human transcription, including verbatim, intelligent verbatim, and time-coded transcripts for multi-speaker interviews, focus groups, corporate meetings, hearings, and media. It also provides automatic (ASR) transcription in 50+ languages, video captioning and subtitles, machine-transcript polishing, and custom speech datasets for AI/ASR training. Turnaround is offered in tiers from express through to roughly eight days, with human quality checks emphasized for complex audio. It targets research and academia, legal and compliance, media production, education, corporate teams, public sector and NGOs, and AI developers needing dependable, confidential text from audio.
Best suited for
Zell is a Berlin-based AI platform that captures and analyzes real sales calls to give sales teams performance visibility and automated coaching. It works across video calls, phone calls, and in-person meetings, automatically evaluating call behaviors such as talk patterns, objection handling, and discovery depth, and producing scorecards and instant AI call summaries once conversations end. A skill-gaps dashboard helps managers see who is improving and where coaching is needed, while an AI coaching component (named Dave) generates personalized feedback, coaching plans, and roleplay simulations based on each rep's actual performance, then tracks improvement over time. Zell positions itself as a layer that turns conversation insights into action and automates much of the sales manager's manual coaching workload. As a European company founded in 2024, Zell emphasizes GDPR-compliant, on-device transcription that does not require a meeting bot or store customer data. The company has validated its model with clients across the US, Germany, Italy, and Spain and is backed by European pre-seed investors. It is a newer, privacy-focused alternative to large US conversation intelligence platforms. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Way With Words is a free tier with paid upgrades (paid); Zell is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Way With Words | Zell |
|---|---|---|
| Core capability | Human transcription with verbatim, intelligent verbatim, and time-coded options | Captures and analyzes video, phone, and in-person sales calls |
| Standout feature | Automatic (ASR) speech-to-text transcription in 50+ languages | GDPR-compliant on-device transcription without a meeting bot or stored customer data |
| Team usage | Video captioning and subtitles for accessibility and broadcast | Automated scorecards on talk patterns, objection handling, and discovery depth |
| Integrations | Secure account portal for audio/video upload (up to 8GB per file, batch uploads) | Instant AI call summaries after each conversation |
| Languages & capture | Multiple turnaround tiers from express to several days | Skill-gap dashboard for managers across reps |
| Best-fit workflow | Custom speech datasets for AI and ASR training programs | AI coaching, personalized coaching plans, and roleplay simulations |
Way With Words
Choose Way With Words if you need transcribing recorded corporate meetings, interviews, and focus groups into searchable text — strengths include human-reviewed transcripts suited to complex, multi-speaker audio like meetings and focus groups.
Zell
Choose Zell if you need analyzing real sales calls to score rep behaviors and identify skill gaps — strengths include privacy-first design with on-device transcription suited to gdpr-conscious eu teams.
Way With Words
Zell
It depends on your workflow. Way With Words is strong for transcribing recorded corporate meetings, interviews, and focus groups into searchable text, while Zell is strong for analyzing real sales calls to score rep behaviors and identify skill gaps. Both transcribe and summarize meetings.
Way With Words is a free tier with paid upgrades and Zell is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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