Substrata and Terret are both AI meeting assistants for recording, transcription, and summaries, compared here on pricing, features, and workflow fit. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. Terret: AI revenue intelligence platform (formerly BoostUp) with native conversation intelligence that records and analyzes sales calls to drive forecasting and coaching. They overlap on ai-meeting-assistants, ai-sales-meeting-assistants, so the right pick depends on team size, budget, and which meeting workflows you automate.
How Hosiqo compares and tests toolsFinal recommendation
For ai-meeting-assistants, ai-sales-meeting-assistants workflows, shortlist Substrata when reading buyer intent and sentiment during negotiations matters most, and Terret when analyzing recorded sales calls to inform forecasting and deal-health scoring matters most. Both record across Zoom, Google Meet, and Microsoft Teams; trial each on real meetings before committing.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
AI revenue intelligence platform (formerly BoostUp) with native conversation intelligence that records and analyzes sales calls to drive forecasting and coaching.
Substrata is a free tier with paid upgrades (freemium); Terret is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Substrata | Terret |
|---|---|---|
| Core capability | SoundWave real-time analysis of tone, pace, pauses, and interruptions | Conversation intelligence that records and analyzes sales calls at scale |
| Standout feature | Behavioral analysis of buyer attitudes, intent, and power dynamics | Native integration of call insights with AI forecasting and deal scoring |
| Team usage | Email signal analysis for sentiment and engagement | Automatic CRM field population and follow-up action generation |
| Integrations | Deal momentum tracking across conversations | AI-generated sales playbooks based on top-performer behavior |
| Languages & capture | Coaching insights focused on social and emotional cues | Real-time pre-call briefs delivered via Slack |
| Best-fit workflow | SoundWave real-time analysis of tone, pace, pauses, and interruptions | Deal-risk detection, product-gap analysis, and expansion-signal surfacing |
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
Terret
Choose Terret if you need analyzing recorded sales calls to inform forecasting and deal-health scoring — strengths include conversation intelligence is tightly coupled to forecasting and pipeline analytics.
Substrata
Terret
It depends on your workflow. Substrata is strong for reading buyer intent and sentiment during negotiations, while Terret is strong for analyzing recorded sales calls to inform forecasting and deal-health scoring. Both transcribe and summarize meetings.
Substrata is a free tier with paid upgrades and Terret is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary and the budget is justified.