People.ai and Substrata are both AI meeting assistants for recording, transcription, and summaries, compared here on pricing, features, and workflow fit. People.ai: Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. They overlap on ai-meeting-assistants, ai-sales-meeting-assistants, so the right pick depends on team size, budget, and which meeting workflows you automate.
How Hosiqo compares and tests toolsFinal recommendation
For ai-meeting-assistants, ai-sales-meeting-assistants workflows, shortlist People.ai when automating crm activity logging for enterprise sales teams matters most, and Substrata when reading buyer intent and sentiment during negotiations matters most. Both record across Zoom, Google Meet, and Microsoft Teams; trial each on real meetings before committing.
Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
People.ai is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | People.ai | Substrata |
|---|---|---|
| Core capability | Automated activity capture across email, calendar, calls, and meetings | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | CRM data syncing and enrichment (Salesforce and other CRMs) | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | Account and relationship mapping for complex deals | Email signal analysis for sentiment and engagement |
| Integrations | Deal and opportunity health scoring | Deal momentum tracking across conversations |
| Languages & capture | Generative AI assistant for querying deal and account data | Coaching insights focused on social and emotional cues |
| Best-fit workflow | PeopleGlass spreadsheet-style CRM editing interface | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
People.ai
Choose People.ai if you need automating crm activity logging for enterprise sales teams — strengths include reduces manual crm data entry by capturing activity automatically.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
People.ai
Substrata
It depends on your workflow. People.ai is strong for automating crm activity logging for enterprise sales teams, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
People.ai is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary and the budget is justified.