MaxIQ (EchoIQ) and Substrata are both AI meeting assistants for recording, transcription, and summaries, compared here on pricing, features, and workflow fit. MaxIQ (EchoIQ): AI-native revenue intelligence platform whose EchoIQ module captures and analyzes sales conversations to update deal health and forecasts. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. They overlap on ai-meeting-assistants, ai-sales-meeting-assistants, so the right pick depends on team size, budget, and which meeting workflows you automate.
How Hosiqo compares and tests toolsFinal recommendation
For ai-meeting-assistants, ai-sales-meeting-assistants workflows, shortlist MaxIQ (EchoIQ) when capturing and summarizing sales calls and syncing insights into deal records matters most, and Substrata when reading buyer intent and sentiment during negotiations matters most. Both record across Zoom, Google Meet, and Microsoft Teams; trial each on real meetings before committing.
AI-native revenue intelligence platform whose EchoIQ module captures and analyzes sales conversations to update deal health and forecasts.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
MaxIQ (EchoIQ) is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | MaxIQ (EchoIQ) | Substrata |
|---|---|---|
| Core capability | Automatic capture of conversations across meetings, calls, and emails | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | Live transcription and real-time meeting assistance | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | AI NoteTaker that links conversations to deals and accounts plus AI Summarizer briefs | Email signal analysis for sentiment and engagement |
| Integrations | AI Coach that reviews calls against sales methodologies to surface coaching gaps | Deal momentum tracking across conversations |
| Languages & capture | AI Forecaster that adjusts win probability based on call signals | Coaching insights focused on social and emotional cues |
| Best-fit workflow | Automatic CRM updates and AI Taskmaster action-item tracking | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
MaxIQ (EchoIQ)
Choose MaxIQ (EchoIQ) if you need capturing and summarizing sales calls and syncing insights into deal records — strengths include conversation intelligence is tied directly to forecasting and deal-health models, not siloed.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
MaxIQ (EchoIQ)
Substrata
It depends on your workflow. MaxIQ (EchoIQ) is strong for capturing and summarizing sales calls and syncing insights into deal records, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
MaxIQ (EchoIQ) is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary and the budget is justified.