Luster and Sam (HeySam) are both AI meeting assistants for recording, transcription, and summaries, compared here on pricing, features, and workflow fit. Luster: AI Predictive Enablement platform that pairs realistic sales roleplay with live-call analysis to find and close rep skill gaps. Sam (HeySam): Multi-agent AI sales copilot that joins calls, records and analyzes meetings, and assists sales engineers in Slack. They overlap on ai-meeting-assistants, ai-sales-meeting-assistants, so the right pick depends on team size, budget, and which meeting workflows you automate.
How Hosiqo compares and tests toolsFinal recommendation
For ai-meeting-assistants, ai-sales-meeting-assistants workflows, shortlist Luster when letting sdrs and aes rehearse cold calls and discovery conversations with ai buyers before live calls matters most, and Sam (HeySam) when supporting reps with real-time technical answers during sales calls matters most. Both record across Zoom, Google Meet, and Microsoft Teams; trial each on real meetings before committing.
AI Predictive Enablement platform that pairs realistic sales roleplay with live-call analysis to find and close rep skill gaps.
Multi-agent AI sales copilot that joins calls, records and analyzes meetings, and assists sales engineers in Slack.
Luster is a free tier with paid upgrades (freemium); Sam (HeySam) is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Luster | Sam (HeySam) |
|---|---|---|
| Core capability | AI roleplay environment for rehearsing discovery, objection handling, and other high-stakes scenarios | Joins and records calls on Zoom, Teams, and Google Meet |
| Standout feature | Buyer personas configurable by sales stage, persona type, and deal size | AI Sales Engineer that answers technical questions in real time on Slack |
| Team usage | EchoIQ live-call analysis that reviews real customer conversations for skill application | Call summaries, video recaps, and CRM updates delivered to Slack |
| Integrations | Predictive insights that flag rep readiness risk and skill gaps | AI RFP Copilot that completes RFPs in Google Sheets from call data |
| Languages & capture | AI-assisted coaching tools for managers to scale feedback | Sizzle Reel short video summaries for follow-ups |
| Best-fit workflow | Certification and onboarding workflows for enablement teams | Customer-facing Ask AI bot for documentation and communities |
Luster
Choose Luster if you need letting sdrs and aes rehearse cold calls and discovery conversations with ai buyers before live calls — strengths include connects practice performance with analysis of real live calls rather than roleplay alone.
Sam (HeySam)
Choose Sam (HeySam) if you need supporting reps with real-time technical answers during sales calls — strengths include surfaces sales-engineering expertise on calls without a human se on every meeting.
Luster
Sam (HeySam)
It depends on your workflow. Luster is strong for letting sdrs and aes rehearse cold calls and discovery conversations with ai buyers before live calls, while Sam (HeySam) is strong for supporting reps with real-time technical answers during sales calls. Both transcribe and summarize meetings.
Luster is a free tier with paid upgrades and Sam (HeySam) is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary and the budget is justified.