Sam (HeySam) and Substrata are both AI meeting assistants for recording, transcription, and summaries, compared here on pricing, features, and workflow fit. Sam (HeySam): Multi-agent AI sales copilot that joins calls, records and analyzes meetings, and assists sales engineers in Slack. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. They overlap on ai-meeting-assistants, ai-sales-meeting-assistants, so the right pick depends on team size, budget, and which meeting workflows you automate.
How Hosiqo compares and tests toolsFinal recommendation
For ai-meeting-assistants, ai-sales-meeting-assistants workflows, shortlist Sam (HeySam) when supporting reps with real-time technical answers during sales calls matters most, and Substrata when reading buyer intent and sentiment during negotiations matters most. Both record across Zoom, Google Meet, and Microsoft Teams; trial each on real meetings before committing.
Multi-agent AI sales copilot that joins calls, records and analyzes meetings, and assists sales engineers in Slack.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
Sam (HeySam) is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Sam (HeySam) | Substrata |
|---|---|---|
| Core capability | Joins and records calls on Zoom, Teams, and Google Meet | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | AI Sales Engineer that answers technical questions in real time on Slack | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | Call summaries, video recaps, and CRM updates delivered to Slack | Email signal analysis for sentiment and engagement |
| Integrations | AI RFP Copilot that completes RFPs in Google Sheets from call data | Deal momentum tracking across conversations |
| Languages & capture | Sizzle Reel short video summaries for follow-ups | Coaching insights focused on social and emotional cues |
| Best-fit workflow | Customer-facing Ask AI bot for documentation and communities | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
Sam (HeySam)
Choose Sam (HeySam) if you need supporting reps with real-time technical answers during sales calls — strengths include surfaces sales-engineering expertise on calls without a human se on every meeting.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
Sam (HeySam)
Substrata
It depends on your workflow. Sam (HeySam) is strong for supporting reps with real-time technical answers during sales calls, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
Sam (HeySam) is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary and the budget is justified.