Great Question and Substrata are both AI meeting assistants for recording, transcription, and summaries, compared here on pricing, features, and workflow fit. Great Question: All-in-one UX research platform combining recruitment, scheduling, and AI analysis of interviews into a connected research repository. Substrata: AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent. They overlap on ai-meeting-assistants, so the right pick depends on team size, budget, and which meeting workflows you automate.
How Hosiqo compares and tests toolsFinal recommendation
For ai-meeting-assistants workflows, shortlist Great Question when recruiting participants and scheduling user interviews end to end matters most, and Substrata when reading buyer intent and sentiment during negotiations matters most. Both record across Zoom, Google Meet, and Microsoft Teams; trial each on real meetings before committing.
All-in-one UX research platform combining recruitment, scheduling, and AI analysis of interviews into a connected research repository.
AI sales intelligence platform that analyzes the social and emotional signals behind conversations to help dealmakers read buyer intent.
Great Question is a free tier with paid upgrades (freemium); Substrata is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Great Question | Substrata |
|---|---|---|
| Core capability | AI analysis generating summaries, chapters, highlights, and tags from interviews | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
| Standout feature | Searchable research repository connecting transcripts, themes, and insights | Behavioral analysis of buyer attitudes, intent, and power dynamics |
| Team usage | Participant recruitment from a large panel plus CRM-based custom panels | Email signal analysis for sentiment and engagement |
| Integrations | Scheduling, screening, eligibility rules, and incentive payments | Deal momentum tracking across conversations |
| Languages & capture | Moderated, AI-moderated, and unmoderated study methods including prototype testing | Coaching insights focused on social and emotional cues |
| Best-fit workflow | 50+ integrations plus an MCP for running research from AI tools | SoundWave real-time analysis of tone, pace, pauses, and interruptions |
Great Question
Choose Great Question if you need recruiting participants and scheduling user interviews end to end — strengths include handles recruitment, study execution, and analysis in one platform.
Substrata
Choose Substrata if you need reading buyer intent and sentiment during negotiations — strengths include analyzes social and emotional subtext beyond plain transcription.
Great Question
Substrata
It depends on your workflow. Great Question is strong for recruiting participants and scheduling user interviews end to end, while Substrata is strong for reading buyer intent and sentiment during negotiations. Both transcribe and summarize meetings.
Great Question is a free tier with paid upgrades and Substrata is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary and the budget is justified.